Moonsport has unveiled a new 30-second television commercial for Betway — conceptualised and produced to amplify the brand's sponsorship of the Springboks campaign, titled '#BehindEveryBok'.

South Africa faces a dual crisis: a staggering youth unemployment rate of more than 45% and a severe skills shortage, with, according to at least one report, 75% of employers struggling to find the talent they need. This is not just a mismatch, it's a national emergency, says Tiffany Turkington-Palmer, Managing Director at Flow Communications.

SuperSport has announed that its acclaimed campaign, 'Real World Champions', is back to celebrate the triumphs of ordinary South Africans who are redefining what it means to be a champion.

From Darth Vader's unforgettable presence to Regina George's inner circle of influence, classic movie antagonists have always had one or more memorable traits. In this piece, Saads Abrahams from media update unpacks the surprisingly smart marketing lessons we can learn from some of cinema's most iconic baddies.

In today's fast-forwarding landscape, brands are fighting for more than just a customer's market share. All types of businesses are fighting for a customer's attention and emotional affinity. Traditional marketing, like television advertisements, billboards and even social media posts, is still contingent, but it is not enough to fully engage audiences in a brand's story.   

Having taken over as Centre Manager at Crocworld Conservation Centre in Scottburgh earlier this year, Susan Badat has aimed to uplift those around her through mindflul leadership and the Diamonds 2.0 Development Programme.

Why do some brands stick in our minds — and wallets — while others fade into irrelevance? Ulli Applebaum, internationally recognised brand strategist, has said that the answer has been hiding in plain sight, and is one of marketing's most overlooked yet most essential concepts: brand associations.

As South Africa celebrates Women's Month 2025, the Impilo Collection Foundation has called on citizens, corporates and communities to help close the gap — 2 100 bras short of their symbolic goal of collecting 8 849 bras — one for every metre of Mount Everest.

Growthpoint Properties (JSE: GRT) has joined with Africa's first open blockchain-enabled Renewable Energy Certificate (REC) exchange, Fuel Switch for the launch of certified clean energy trading for tenants, with its e-co₂ green energy initiative going live in October.

AdHive Group has celebrated ten years with a bold new campaign, '10 TO TAKEOFF', aimed at highlighting the agency's commitment to creativity, curiosity and the belief that African stories deserved to be told with craft, courag, and conviction.