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<i>Gerety Awards</i> entries for 2021 now open

Gerety Awards entries for 2021 now open

Marketing

The 2021 Gerety Awards have announced that entries for its latest edition are open. The awards have also indicated that its full jury includes more than 180 advertising and marketing leaders from 30 different countries. 

 
Gerety Awards 2021
Gerety Awards deadline for applicants 2021
Gerety Awards entries
Marketing Awards SA 2021
Top Marketing Awards SA 2021

Putting inclusive design at the heart of your brand

Putting inclusive design at the heart of your brand

Marketing

In a world that is becoming more digitised by the day, organisations should have more data and more insights into their customer needs than ever, says Nicky Brand, senior business consultant at Acceleration, a Wunderman Thompson company. Brand says that this should suggest that those with impairments should be more enabled than before, particularly when it comes to communication.

 
Inclusive design
Design in marketing
Customer insights
How to be an inclusive brand
Inclusive branding
Inclusive marketing

Castle Lite calls off Castle Lite 'Unlocks' 2021

Castle Lite calls off Castle Lite 'Unlocks' 2021

Marketing

Castle Lite has announced the cancelation of Castle Lite 'Unlocks' 2021 as a result of the country's on-going struggle against the COVID-19 pandemic. Castle Lite says that the decision was made in an effort to preserve the health and safety of artists, staff and the public.

 
Castle Lite Unlocks 2020
Castle Lite Unlocks Cardi B events
Castle Lite Unlocks Cardi B South Africa 2021

Valiant wins at the <i>Promax Africa Awards</i>

Valiant wins at the Promax Africa Awards

Marketing

Valiant has announced that it has celebrated its first-ever win at the Promax Africa Awards with its '#UpdateYourStatus' campaign. The agency won a Silver Muse in the Social Media Campaign category.

 
BrandTRuth
Valiant marketing agency
Promax Africa Awards
Digital agency 2020
#UpdateYourStatus campaign
Social media awards 2021

Three digital trends to be aware of in 2021

Three digital trends to be aware of in 2021

Marketing

Many marketing professionals were unprepared for the digital revolution that came with the global lockdown and the need for businesses to pivot to digital, says Desirée Gullan, co-founder and executive creative director of G&G Digital. Gullan says that with customers spending more time online, it is crucial for marketers to engage where the customer is at. 

 
Digital trends 2021
Digital marketing trends 2021
Digital marketing strategies 2021
Online marketing
Online marketing 2021
Customer online behavior 2021

Four PR trends to focus on in 2021

Four PR trends to focus on in 2021

Publicity

Attention public relations professionals! Do you want to stay ahead of your competitors in 2021? All you need to do is keep abreast of the latest PR trends. Here, media update's Pamela Manzenze shares four of the trends that will be rocking the boat in the PR industry this year.

 
2021 PR trends
PR trends in 2021
PR trends
Trends in the PR industry

Why traditional marketing is boss

Why traditional marketing is boss

Marketing

Traditional marketing is holding its own in a rapidly evolving world thanks in no small part to the explosive rise of digital media. media update’s Nakedi Phala explores this relationship and provides keen insights into what makes traditional marketing king.

 
Traditional marketing vs digital marketing
TV ad
radio marketing
marketing plan
measuring marketing
Benefits of traditional marketing
Best type of marketing in SA
traditional marketing
PR

Striking the balance between customer privacy and intimacy

Striking the balance between customer privacy and intimacy

Marketing

While the role of the marketing department appears to have evolved significantly over the past few years, it is still fundamentally about building relationships, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that with the rise of social media and other digital platforms, relationships are now based less on human contact and more on personalised digital communication. 

 
Customer privacy
Customer engagements
Customer intimacy
Customer relationships
How to get to know your customer
Customer relationships

Seven PR tips for dealing with difficult clients

Seven PR tips for dealing with difficult clients

Publicity

Public relations professionals frequently face challenging clients, no matter the stage of their career. Often, the best way to deal with tricky customers is to remain calm, listen and be sincere. But there’s more to it than that! Check out these seven tips for handling challenging encounters at the office.

 
PR tips
difficult clients
dealing with difficult clients
tips for PR pros
reputation management
public relations
PR
crisis communications
communications

<i>Business Day</i> Focus 4.0 to highlight COVID's acceleration of 4IR

Business Day Focus 4.0 to highlight COVID's acceleration of 4IR

Marketing

The Business Day Focus 4.0 conference, presented by Arena Events (a division of Arena Holdings) and Cold Press Media, has announced that it will take the shape of a digital dialogue series. The event will focus on the fast-tracking of Fourth Industrial Revolution (4IR) technology development, transformation and adoption under the impact of the COVID-19 pandemic.

 
Business Day Focus 4.0
Media conferences 2021
Arena Events 2021
Business Day Focus 4.0 2021
4IR conferences 2021
COVID-19 impact on 4IR
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