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Why the Future of Commerce Lives in the Scroll

Why the Future of Commerce Lives in the Scroll

Marketing

Brands have long treated social media as a channel for distribution, a place to push content and acquire attention. But consumers have reshaped the landscape far faster than legacy marketing models can keep up, says marketing agency Digitas. 

What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes

What Startups Get Right (and Wrong) About Marketing: A Q&A With Alex Jukes

Marketing

Venelize de Lange from media update chats with Alex Jukes about how marketing strategies are evolving alongside culture, the challenges startups face when introducing new technologies and why brands should rethink their reliance on third-party platforms when building audience relationships.

The New POSE Public Relations Model

The New POSE Public Relations Model

Publicity

The media environment is undergoing rapid transformation, with distinctions between traditional and digital platforms becoming increasingly unclear, says Sasha Kupritz, Owner of TenacityPR.

Dentsu Creative SA's Content Excellence Sparks Major ABC Growth for TFG

Dentsu Creative SA's Content Excellence Sparks Major ABC Growth for TFG

Publicity

In a publishing landscape where consumer and B2B titles are shrinking, TFG's magazine portfolio is bucking the trend. Instead of contracting, it's surging rapidly, consistently and against all market expectations. 

Why Copy-Paste PR Strategies Fail in African Markets

Why Copy-Paste PR Strategies Fail in African Markets

Publicity

Africa is not a single market. Global PR campaigns succeed only when brands adapt messaging to local culture, media habits and trusted voices. Copying strategies from elsewhere often fails; campaigns that respect local context truly connect and resonate, says Mamahlatse Marokane from Vault Public Relations.

World Kidney Day Highlights the Importance of Kidney Care for Big Cats at LIONSROCK

World Kidney Day Highlights the Importance of Kidney Care for Big Cats at LIONSROCK

Publicity

FOUR PAWS has announced to the public that healthy kidneys are vital not only for people, but also for rescued lions, tigers, leopards and other non-domestic felines.

Why Creative Risk-Taking is Essential for Advertising Success

Why Creative Risk-Taking is Essential for Advertising Success

Marketing

In an era where brands battle relentlessly for every second of consumer attention, Veronica Moleele, CEO of Penquin, a South African brand and communications agency, has called on marketers to embrace purposeful risk-taking as an essential strategy for success.

Tawana Burnette Appointed Jury Chair for the <i>Abby Awards</i> 2026

Tawana Burnette Appointed Jury Chair for the Abby Awards 2026

Marketing

Tawana Burnett, Head of Meta, Asia Pacific (APAC), has been appointed Jury Chair at Abby Awards 2026 Powered by The One Club / The One Show in the new category of Social Content and Influencer Marketing.

Boitumelo Motsepe Wins at the <i>Emerging Brand in Africa Awards</i>

Boitumelo Motsepe Wins at the Emerging Brand in Africa Awards

Marketing

Motsepe Advertising has announced that Boitumelo Motsepe, its Co-Founder and Client Service Director, was awarded Outstanding Growth in Marketing & Advertising Entrepreneurship at the Emerging Brand in Africa Awards.

From GQ to Billboard Africa: A Q&A With Nkosiyati Khumalo

From GQ to Billboard Africa: A Q&A With Nkosiyati Khumalo

Media

Billboard Africa's Editor-in-Chief, Nkosiyati Khumalo, chats with Venelize de Lange from media update about editorial strategy, audience engagement and fostering talent in African media.

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