Search

Media Marketing Publicity Social
Editor's Choice Top Stories

Recent searches

No recent searches

The Sunflower Fund announces new date for 'Sunflower Day' campaign

The Sunflower Fund announces new date for 'Sunflower Day' campaign

Publicity

The Sunflower Fund’s annual Sunflower Day campaign will be commemorated on Friday 13 November this year. The campaign, which is one of The Sunflower Fund's biggest fundraising and awareness-raising initiatives, is centred on the sale of a multipurpose accessory called a Tube of Hope.

 
Sunflower Day
The Sunflower Fund
The Sunflower Fund campaign 2020
Sunflower Day campaign South Africa

How social media has evolved in 2020

How social media has evolved in 2020

Social

The way people share content on social media in the year 2020 has evolved. And although this industry has seen many changes over the years, this is the first time that people around the world are spending a majority of their time at home. Read on to learn more!

 
YouTube policies
Twitter voice feature
Facebook studio editing tool
Instagram IGTV Ads

Rethinking retail: A new e-commerce era has arrived

Rethinking retail: A new e-commerce era has arrived

Marketing

The retail experience for South African consumers and businesses has certainly changed in the past few months, says Wayne Flemming, founder and managing partner at BRANDTRUTH//DGTL. 

 
Rethinking retail 2020
Retail in South Africa 2020
e-commerce and retail 2020

Open Chair creates space for women at the boardroom table

Open Chair creates space for women at the boardroom table

Marketing

The Open Chair initiative was created to assist in growing the advertising industry, and to grow what it is missing —  women in leadership roles. The initiative facilitates open discussions between young women just starting their careers and industry legends at the top of their game.

 
Open Chair
Creative Circle
Loeries
Women in marketing
Suhana Gordhan
Simoné Bosman

<i>Fine Music Radio</i> thanks its listeners

Fine Music Radio thanks its listeners

Media

Fine Music Radio (FMR), a community radio station, has reported that it has received no funding or government grants. Additionally, the COVID-19 crisis has forced many of its advertisers to cease trading. Due to this, the station turned to its listeners and has asked for their help.

 
FMR Mark Jennings
community station
Covid-19
Fine Music Radio
classical music
jazz music
Western Cape
Cape Town

Introducing Lerato Agency: a Johannesburg-based agency

Introducing Lerato Agency: a Johannesburg-based agency

Publicity

Lerato Agency is a new marketing, PR and brand agency based in Johannesburg. The agency's aim is to craft brands that people love, and to offer their clients a workforce that is 'agile and reflective of Mzansi'.

 
Lerato marketing agency
New marketing agencies in Johannesburg 2020
Lerato marketing and PR agency SA 2020
New South African marketing agencies

HBO Europe appoints Christina Sulebakk

HBO Europe appoints Christina Sulebakk

Media

WarnerMedia, a division of AT&T Inc., has announced the appointment of Christina Sulebakk to lead HBO Europe. In her new role as general manager, Sulebakk will report into Priya Dogra, president of WarnerMedia Entertainment Networks, EMEA and APAC.

 
WarnerMedia appointments
HBO Europe appointments
Media industry appointments 2020
Christina Sulebakk WarnerMedia 2020

Infographic: Hiring digital marketing unicorns might not be the way to go

Infographic: Hiring digital marketing unicorns might not be the way to go

Marketing

Hiring a unicorn to do all of your brand’s digital marketing might seem like a great idea, but there is a reason why they say two heads are better than one. media update's Talisa Jansen van Rensburg looks at why hiring a so-called unicorn isn't the best option.

 
Digital marketing unicorns
unicorns in digital marketing
unicorns in the marketing industry

Brand versus branding: What’s the difference?

Brand versus branding: What’s the difference?

Marketing

The terms ‘brand’ and ‘branding’ are often used interchangeably, but this is a definite marketing faux pas. Understanding the difference between the two is more than just semantics — it’s about understanding the functionality of a core marketing tool.

 
Branding
Brand
What is branding
the difference between brand and branding

Marketing in the time of the coronavirus

Marketing in the time of the coronavirus

Marketing

The COVID-19 pandemic has been the biggest test and the greatest opportunity for marketers; it has affected how they seek to maintain, expand and enhance awareness of their brands and relationships with their customers, says Mandisa Ntloko-Petersen, chief marketing officer at BCX.

 
Marketing industry during coronavirus
Opportunities for the marketing industry
Opportunities for marketers during COVID-19
Customer relationships tips 2020
0
0
 

Next Up

Clear