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Three tips for creating a viral marketing campaign

Three tips for creating a viral marketing campaign

Marketing

Looking for viral campaign ideas? Then you’ve come to the right place! In the digital age, every marketer wants their brand to be the talk of the (digital) town. And why not? It’s ideal for increasing reach and boosting credibility. Ready for the reveal? Check out our tips.

 
Marketing campaign
campaign marketing
social media marketing campaign
viral campaign ideas
viral marketing trends
viral marketing campaign examples

The ABCs of marketing

The ABCs of marketing

Marketing

Marketing terms and jargon are plentiful! In fact, it can be difficult to keep track of all the words and their definition. So, to make your life easier, media update’s Maryna Steyn has compiled a list of ABC’s just for marketers. Ready to catch the breakdown? Read on!

 
Marketing terms
marketing jargon
important words in marketing
ABCs of marketing
marketing diction
important terms in marketing
marketing terms you need to know

Joe Public United acquires Joe Public United Durban

Joe Public United acquires Joe Public United Durban

Publicity

Joe Public United (JPU), the largest independent, black-owned brand and communications agency group in South Africa, has announced its acquisition of a leading KwaZulu-Natal-based integrated creative agency. Joe Public United Durban remains under the leadership team of managing director Clive McMurray and integrated executive creative director Brandon Govender.

 
Joe Public United
Joe Public United Durban
Clive McMurray
Brandon Govender
brand and communications agency
PR agency
communications agency

Latest RAMS release temporarily put on hold

Latest RAMS release temporarily put on hold

Media

The Broadcast Research Council of South Africa (BRC) says that, after review, the new RAMS (Radio Audience Measurement Survey) release to the industry has been temporarily put on hold. The decision was made in light of the assessment process that brought several factors and considerations to light.  

 
Broadcast Research Council of South Africa
BRC
Radio Audience Measurement Survey
radio survey
RAMS
RAMS 2021
radio industry
radio industry stats

Ogilvy Cape Town and Volkswagen SA launch '#MswenkoChallenge'

Ogilvy Cape Town and Volkswagen SA launch '#MswenkoChallenge'

Marketing

Volkswagen South Africa and Ogilvy Cape Town have announced the launch of the new Polo Vivo Mswenko campaign. The duo has collaborated with local creatives GALXBOY (founded by Thatiso Dube) and Yay Abe (Russell Abrahams) to kickstart a crowd-sourced campaign for the launch, which is inspired by the spirit of 'Mswenko'.

 
Ogilvy Cape Town
Volkswagen SA
#MswenkoChallenge
crowd-sourced campaigns
Mswenko
GALXBOY
Yay Abe

Three ways social media encourages creativity [Infographic]

Three ways social media encourages creativity [Infographic]

Social

Social media can boost creativity when you need it most. When people say that you are wasting hours scrolling, you can look them in the eye and say, “No, I am doing creative research.” Here media update’s Talisa Carlson takes a look at how social media really does encourage originality.

 
Social media and creativity
Social media encourages creativity
Social media and being creative
Creativity on social media infographic
How social media inspires creativity

<i>YFM</i> announces DJ winner of the '#BeTheNext Radio'

YFM announces DJ winner of the '#BeTheNext Radio'

Media

YFM, together with Smirnoff, has announced the '#BeTheNext' radio presenter search winner. '#BeTheNext' winner Mncedisi Sindane says that he is feeling confident and has easily found his rightful place within the station as a radio DJ.

 
YFM
#BeTheNext Radio
#BeTheNext Radio winner
SA djs
Mncedisi Sindane DJ
YFM DJs 2021
new YFM dj
radio presenter YFM radio presenter

What is newsjacking and how to use it

What is newsjacking and how to use it

Media

Newsjacking has been around for more than a decade, but few brands use it to their full advantage. It’s a useful way to get the public talking about your content by hitching a ride on topics that they already care about. Hop aboard as media update’s Maryna Steyn takes you on this exciting adventure.

 
Newsjacking
what is newsjacking
understanding newsjacking
how brands can use newsjacking
Benefits of newsjacking
newsjacking
marketing

Hisense partners with Kids Haven in Benoni

Hisense partners with Kids Haven in Benoni

Publicity

Hisense has recently partnered with Kids Haven in Benoni, Gauteng. The team renovated and fixed the haven after seeing the need for repair on damaged infrastructure. Hisense brought in tools and paint and strived to transform the building with colourful and uplifting murals. 

 
Hisense
Kids Haven
Kids Haven in Benoni
CSI intiatives
children's homes
kids havens
children havens
uplifting murals
community work
community projects

Earned, paid and owned media: What's the difference?

Earned, paid and owned media: What's the difference?

Publicity

The battle of earned media, paid media and owned media is one that has stood the test of time. But which form of media is the most valuable and returns the most exposure for your client’s brand? Let’s find out.

 
Earned media
owned media
paid owned and earned media
what is earned media
paid media
what is owned media
earned vs paid media
what is paid media
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