Psychology is not just for the comfort of your therapist's couch. Venelize de Lange from media update explains why psychological literacy is a core competency for PR professionals who must understand how audiences think, feel and behave in a digitally driven world.

Publicis West Africa (PWA) has announced the official launch of Ghana's first advanced Out-of-Home (OOH) measurement platform in partnership with global advertising technology leader Moving Walls. This groundbreaking initiative marks a new era in the country's advertising industry, providing precise audience insights and measurable campaign effectiveness for brands and agencies.

Central South Africans have once again opened their hearts and hands to rally behind OFM's 'PinkTober' campaign in aid of the Cancer Association of South Africa (CANSA).

Tales of Turning — an organisation which harnesses research, social media, and technology for good — has partnered with Clemson University's Media Forensics Hub and the University of Zurich's Department of Communication and Media Research (IKMZ) to conduct a digital field experiment focused on preventing misinformation and disinformation during South Africa's 2024 election period.

Bakehouse Silver Lakes has returned with a fresh relaunch and a fresh uniform to match. The team has officially chosen BooYaa Golf apparel as their day-to-day gear, aimed at bringing a little fairway "swagger" to the pastry pass.

Discover Sport™, the social media app for sports and the Extreme Fighting Championship (EFC), have announced a free streaming partnership making EFC content available to fans around the world via Discover Sport™.

Nedbank Group Limited has become one of the first businesses in South Africa to offset its carbon emissions by taking up Growthpoint Properties Limited's (JSE: GRT) renewable energy certificates (RECs) in a groundbreaking initiative enabling tenants to offset electricity emissions in leased buildings.

South Africa's advertising landscape has shifted fast. In the past year alone, Flow has aimed to emerge as a driving force behind the country's R4-billion commerce-media market, powering a new wave of advertising built on real shopper data rather than third-party cookies.

Multiple award-winning agency, Riverbed, has added another brand to its portfolio with its appointment as the public relations partner for Mondelez International, South Africa, following a highly contested pitch process. The scope of work includes PR, Reputation Management and Crisis Communications.

United Talent Agency (UTA) has worked with the Government of The Bahamas to launch the Creative and Performing Arts School (CAPAS), the first institution in the Caribbean, aimed to provide comprehensive training in the creative, performing and production arts.