Five types of journalists you need to know about [Infographic]

Long gone are the days when journalists were limited to only reporting on certain news in a specific way. Now journalists can be found reporting on any and all topics, ensuring that the public has a well-rounded view of the news. Taking a look at the different types of journalists is media update's Talisa Carlson.

Marketers, put some youth back into your game

Marketers, it’s time to go back to school! Let’s stop and do some recap training on what your marketing efforts are doing for the youngsters. Now is the time to think about how you sell to become more youth-conscious. Break’s over, class is in session!

What are social media platforms doing this #PrideMonth?

Pride Month is here and many social platforms have joined in on the festivities. With new features, articles, hashtags and stickers — everyone can show their pride and join in on the fun. Want to learn more about these platforms' participation in the LGBTQ+ celebrations? Then here's all the info.

PR pros, here’s how you can give dark PR the boot

Public relations is a powerful tool that can be used to build reputations … and ruin them. Unfortunately, many businesses resort to using dark methods of PR to sabotage their competitors. Want to know how you can recover from these underhand tactics? Then let's uncover the dark side of PR.

What is advanced TV — in 200 words or less

As society grows more digitised, trends in television have had to adapt. Nowadays, viewers are less interested in linear / live TV and prefer tailoring their content according to their interests. Enter advanced TV. But what does this entail? media update’s Taylor Goodman takes a look.

Why the everyday person should broadcast news

Many rely on big media outlets to get their news; however, when you head onto social media, the news is already there. Although, the news here might contain misinformation, disinformation or fake news. But what would happen if the everyday person started broadcasting truthful news? media update’s Talisa Carlson investigates.

What is debranding — in 200 words or less

Debranding has become a trending marketing strategy amongst numerous major brands. But what has inspired this movement towards minimalism? media update’s Lara Smit delves into why brands are dialling things down through debranding.

Being a social media manager in 200 words or less

Social media managers, listen up. There is nothing normal about your job. From keeping track of breaking news and deadlines to being creative at odd hours of the day. But you know what? Social media is the future and you are in demand! Know your worth and let's get social-savvy!

PR pros, did you know that you influence consumer behaviour?

When it comes to consumer behaviour, one might think that marketing is the main influence on whether or not a client will support a brand. Yet, many times PR pros are not considered part of this equation. In reality, they should be. Why is this, you ask? media update's Talisa Carlson explores this phenomenon with you.

Crisis control — when your plan hits the fan

PR pros, you've all probably had that light bulb moment that you imagined would take your brand from rags to riches. It turns out though that consumer perception can bite you in the bee-hind! So, when the light bulb fuses and you are no longer in control, here is how you can handle the crisis like a pro!

Five freelancing professions in media [Infographic]

Freelancing offers media professionals the flexibility of working on whatever projects they choose — whenever and wherever. Additionally, many of these professionals enjoy freelancing because their income isn't fixed. Instead, it is measured by their productivity. Want to find out what options are available to freelancers in the media space? Then read on!