Looking for viral campaign ideas? Then you’ve come to the right place! In the digital age, every marketer wants their brand to be the talk of the (digital) town. And why not? It’s ideal for increasing reach and boosting credibility. Ready for the reveal? Check out our tips.

Marketing terms and jargon are plentiful! In fact, it can be difficult to keep track of all the words and their definition. So, to make your life easier, media update’s Maryna Steyn has compiled a list of ABC’s just for marketers. Ready to catch the breakdown? Read on!

Joe Public United (JPU), the largest independent, black-owned brand and communications agency group in South Africa, has announced its acquisition of a leading KwaZulu-Natal-based integrated creative agency. Joe Public United Durban remains under the leadership team of managing director Clive McMurray and integrated executive creative director Brandon Govender.

The Broadcast Research Council of South Africa (BRC) says that, after review, the new RAMS (Radio Audience Measurement Survey) release to the industry has been temporarily put on hold. The decision was made in light of the assessment process that brought several factors and considerations to light.  

Volkswagen South Africa and Ogilvy Cape Town have announced the launch of the new Polo Vivo Mswenko campaign. The duo has collaborated with local creatives GALXBOY (founded by Thatiso Dube) and Yay Abe (Russell Abrahams) to kickstart a crowd-sourced campaign for the launch, which is inspired by the spirit of 'Mswenko'.

Social media can boost creativity when you need it most. When people say that you are wasting hours scrolling, you can look them in the eye and say, “No, I am doing creative research.” Here media update’s Talisa Carlson takes a look at how social media really does encourage originality.

YFM, together with Smirnoff, has announced the '#BeTheNext' radio presenter search winner. '#BeTheNext' winner Mncedisi Sindane says that he is feeling confident and has easily found his rightful place within the station as a radio DJ.

Newsjacking has been around for more than a decade, but few brands use it to their full advantage. It’s a useful way to get the public talking about your content by hitching a ride on topics that they already care about. Hop aboard as media update’s Maryna Steyn takes you on this exciting adventure.

Hisense has recently partnered with Kids Haven in Benoni, Gauteng. The team renovated and fixed the haven after seeing the need for repair on damaged infrastructure. Hisense brought in tools and paint and strived to transform the building with colourful and uplifting murals. 

The battle of earned media, paid media and owned media is one that has stood the test of time. But which form of media is the most valuable and returns the most exposure for your client’s brand? Let’s find out.