In the world of advertising and marketing, it's easy to overlook one of the most vital engines driving agency growth — the new business team. While creative awards and high-profile campaigns earn the spotlight, it's often the behind-the-scenes hustle of business development that opens the door for those moments, says Sean Devlin, Business Development Director at Penquin. 

In a world where attention spans are short and digital content is everywhere, businesses are under increasing pressure to communicate clearly and connect meaningfully. Yet one of the most common misunderstandings among growing organisations and purpose-led enterprises lies in confusing branding with marketing, says Get Published Founder, Nadia Hearn. 

Payphones, pagers, fax machines and Rolodexes are all things of the past; however, not all traditional practices have been axed. Saads Abrahams from media update is sharing how digital PR is shaping current PR practices and where traditional PR still holds its power.

You’ve probably heard the term commerce media, but what is it really? Simply put, it's advertising that lets retailers build a media business out of their first-party data by connecting consumers with their products and services at every step of the shopping journey, says Daniel Levy, Co-Founder and Co-CEO of Flow. 

HOT 102.7FM has been named the Fastest-Growing Media Company in South Africa and secured a place among the top five fastest-growing companies in the country in the 2025 South Africa's Growth Champions report by News24 and global research firm, Statista. 

Danone Southern Africa has received a global B Corp Certification, a first for the FMCG sector in South Africa. Hendrik Born, General Manager at Danone Southern Africa, says that given the rise in greenwashing, B Corporation certification has become the gold standard for proving a business's genuine commitment to social and environmental impact.

10bet South Africa has introduced a horse racing offering, and to promote the offering, Horse Racing Trainer, Adam Marcus, has joined 10bet as its Official Horse Racing Ambassador.

Federal Express Corporation (FedEx), in partnership with Saatchi & Saatchi India, has released a new campaign, reinforcing its commitment to entrepreneurs and Small and Medium Enterprises (SME) across India.

In a bizarre twist of commerce, post-death consumerism has been identified as an emerging retail trend. Before you knock it, take note: 51% of South Africans surveyed are interested, says Hugh Fletcher, Global Demand Content and Thought Leadership Director at VML Enterprise Solutions.

As a conceptual-minded creative, I always notice details. The story behind my new profile picture is the red door. While every other door faded into the exterior, this one pulsed. It made me wonder. What's behind it? That's when I realised that the best direct-response copywriting works like a red door, says South African-based RMBC Direct Response Copywriter, Francois Pistorius.