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Seven Reasons Savvy Consumers Choose Brands That Teach Instead of Push

Seven Reasons Savvy Consumers Choose Brands That Teach Instead of Push

Marketing

Tired of being sold to? You're not alone. In a world of hype and hard sells, consumers are turning to brands that educate instead of sell. This new wave of "educational marketing" is helping consumers make better, informed and confident purchasing decisions, says Michael Gullan CEO of G&G Advocacy.

Shark Exhibition Announces Solutions to the Safety of Sharks and People

Shark Exhibition Announces Solutions to the Safety of Sharks and People

Publicity

Government representatives, scientists and ocean advocates have joined together at uShaka Marine World in Durban for the official launch of Phase One of the exhibition, Shark Smart: How Do We Keep Sharks & People Safe? — focused on non-lethal alternatives to shark risk mitigation.

Toyota South Africa and Kaizer Chiefs Uplift Children at Ethelbert Child and Youth Care Centre

Toyota South Africa and Kaizer Chiefs Uplift Children at Ethelbert Child and Youth Care Centre

Publicity

Toyota South Africa Motors (TSAM) and Kaizer Chiefs Football Club have announced that they have visited the Ethelbert Child and Youth Care Centre in KwaZulu-Natal ahead of the Toyota Cup match that took place at Moses Mabhida on Saturday, 26 July.

A Tribute to Those Who Saw Humans

A Tribute to Those Who Saw Humans

Publicity

Connecting with an audience of any size is more than a craft — it's a calling. Whether in a newsroom, at the helm of a movement, or behind a brand's vision, the great communicators and strategists don't just deliver messages. They move minds. They connect through empathy. They see humans, says Paul Reynell, Vice-President of the Public Relations Institute of South Africa (PRISA).

Glencore-Merafe Resorces Hands Over 11 Community Development Projects

Glencore-Merafe Resorces Hands Over 11 Community Development Projects

Publicity

The Glencore-Merafe Resources Pooling and Sharing Venture (PSV) has announced the handing over of 11 completed community development projects worth over R29-million to various villages around Steelpoort in the Limpopo Province as well as in the community of Lydenburg in Mpumalanga Province.

Six Must-Know Social Media Vernaculars — In 300 Words Or Less

Six Must-Know Social Media Vernaculars — In 300 Words Or Less

Social

Decode the digital lingo that drives strategy, sparks trends and powers performance with media update's Venelize de Lange as she explains the key social media terms every pro in the field should know.

Orange Cyberdefense Partners With The MiDO Academy to Invest in Local Youth Development

Orange Cyberdefense Partners With The MiDO Academy to Invest in Local Youth Development

Publicity

Local cybersecurity services organisation, Orange Cyberdefense, has reaffirmed its commitment to the MiDO Academy through ongoing support and mentorship programmes. The MiDO Academy is a full-time training programme dedicated to stimulating inclusive economic growth in South Africa by empowering young people with cybersecurity skills.

Retailers Should Prepare for Unusual Business Peak

Retailers Should Prepare for Unusual Business Peak

Marketing

As the retail calendar nears Black Friday, the festive season brands are bracing for what is being deemed a volatile and unpredictable peak period. The economic landscape and consumer behaviour is shifting and external pressures from tariffs to supply chain disruptions are mounting, says Incubeta, a Global Marketing Agency.

SASKO Celebrates 1 000 Playground Upgrades Across SA

SASKO Celebrates 1 000 Playground Upgrades Across SA

Publicity

In just two years, SASKO's 'Siyasizana Play Better' initiative has reached a milestone that speaks to the power of purpose and collective action. 1 000 playgrounds at Early Childhood Development Centres (ECDs) and primary schools have been upgraded across South Africa, providing safe and engaging play spaces to more than one million children.

Sandton City Launches Mental Health Initiative with Riky Rick Foundation

Sandton City Launches Mental Health Initiative with Riky Rick Foundation

Publicity

Sandton City, a South African retail destination, has launched a mental health initiative titled, 'Words That Heal', in collaboration with the Riky Rick Foundation for the promotion of "artivism". The campaign aims to open up conversations around mental health and encourage South Africans to share messages of hope and healing.

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