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eos and Mischief @ No Fixed Address Win <i>Iridium Effie Award</i>

eos and Mischief @ No Fixed Address Win Iridium Effie Award

Marketing

Effie Worldwide has announced that eos, in partnership with Mischief @ No Fixed Address, has won the Iridium Award for the second consecutive year as part of the 2025 Global Best of the Best Effie Awards.

Bob Launches Nationwide 'shopaygo' Campaign to Strengthen Understanding of its Ecommerce Ecosystem

Bob Launches Nationwide 'shopaygo' Campaign to Strengthen Understanding of its Ecommerce Ecosystem

Marketing

As South Africa's ecommerce market continues its rapid growth, Bob has announced it's rolling out a nationwide awareness campaign built around a simple idea: 'shopaygo'.

Refining The Story: A Q&A With Alastair Orr

Refining The Story: A Q&A With Alastair Orr

Media

As filmmaker tools and processes evolve, so too does the role of post-production — moving from a technical endpoint to one of narrative refinery and  reinterpretation. Emma Mendes from media update chats with Alastair Orr, CEO of the Refinery about the central role of post-production in shaping and redefining a  film’s identity.

Why Your Market Research is Over Budget and Underdelivering

Why Your Market Research is Over Budget and Underdelivering

Marketing

The most expensive market research mistakes South African brands make — and how to get more ROI, says Mogorosi Mashilo, Founder and Director at Trender, a VML supplier development partner.

Thinking Out the Park: How RMB is Turning Billboards Into Public Art

Thinking Out the Park: How RMB is Turning Billboards Into Public Art

Marketing

In a category dominated by visual sameness, RMB's 'Ideas Love Company' campaign reimagines outdoor advertising by turning billboards into canvases for curiosity and creativity, says Kelly Brazier, Creative Director at Halo Advertising.

Workers' Day in an

Workers' Day in an "Always-On" World — The Editor's Note

Publicity

The modern workplace is no stranger to the saying, “Always On”. The clear separation between work and play has now blurred. With the celebration of Workers’ Day this May, Emma Mendes from media update unpacks the rise of burnout and blurred boundaries in an always-connected workforce.

Corona Turns South Africa's Commutes Into a Collective Experience With New Billboard

Corona Turns South Africa's Commutes Into a Collective Experience With New Billboard

Marketing

In a reimagining of its media footprint, Corona has transformed some of South Africa's busiest commuter routes into immersive moments of calm, aimed at using the power of user-generated content to turn the country's billboards into a shared celebration of sunset.

 

APO Group Wins <i>Gold</i> at 2026 <i>Stevie® Awards</i> for Innovation

APO Group Wins Gold at 2026 Stevie® Awards for Innovation

Marketing

The pan-African communications consultancy integrating advisory, execution and proprietary news distribution, has been named the winner of a Gold Stevie® Award in the Most Innovative Public Relations Agency of the Year category in the seventh annual Middle East and North Africa Stevie Awards, sponsored by the RAK Chamber of Commerce and Industry.

W7Worldwide Analytical Study Highlights USD$2-Trillion Creative Economy

W7Worldwide Analytical Study Highlights USD$2-Trillion Creative Economy

Media

A new analytical study has aimed to underscore the growing importance of creative industries as a key driver of national reputation and global influence, as countries increasingly leverage cultural and media power to shape public perception and strengthen their international standing.

Attention Agency Connect Named Number Two <i>Top Media Agency to Work For</i> in South Africa

Attention Agency Connect Named Number Two Top Media Agency to Work For in South Africa

Media

Connect has been named the number two media agency to work for in South Africa, according to Scopen's highly anticipated Best Agency to Work For South Africa 2025 / 26 report. 

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