Ever heard the phrase, "learn from the best"? In PR, that's more than just good advice — it's strategy. Venelize de Lange from media update explores what budding PR pros can learn from industry professionals and why mastering the basics is the key to long-term success.

Helm has announced that, in recent years, there's been a dramatic shift in the way people shop and the way brands connect with them. And while much of this shift might seem seamless from the outside, more often than not, it's quietly being powered by artificial intelligence (AI) and machine learning (ML).

The role of marketing in technology companies is evolving from a siloed function focused on promoting products or solutions and generating leads to a strategic orchestrator of value across complex networks, says Ifeoma Jibunoh, Chief Marketing Officer at Cassava Technologies.

Launched in 1995, the Clicks ClubCard has grown into South Africa's longest-running and most used retail loyalty programme. With 13-million active members and R7.5-billion paid out in cashback, it's a business success story and a staple of South Africa's shopping heritage.

The power of networking is more important than ever, for personal growth and business longevity. Sean Devlin, Business Development Director of brand and communication agency, Penquin, has announced, "Newtworking isn't just 'nice to have', it's a business essential."

One of the biggest struggles influencers and social media content creators face is what to post and how often. In this article Saads Abrahams from media update is explaining the social media pyramid, which breaks down exactly what you should be posting and how often.

Nashua has announced the launch of a national 'More Than Print' campaign to showcase its evolution into a full-service ICT solutions provider. Conceptualised by The Whalley Collective, the outdoor and radio campaign spotlights Nashua's range of workspace solutions for businesses of all sizes.

The mainstream success of generative AI has caused a rapid acceleration of the perpetuation of unattainable beauty standards. Dove has announced the launch of a new Chrome extention, showing how brands can use generative AI to make the internet a safer space. 

The 2026 World Out of Home Organization (WOO) Annual Congress has announced it is to take place in London from Thursday, 3 June to Friday, 5 June. Congress will begin on Wednesday, 3 June with a drinks reception followed by two full days of world-class speakers and interactive sessions. 

Tired of being sold to? You're not alone. In a world of hype and hard sells, consumers are turning to brands that educate instead of sell. This new wave of "educational marketing" is helping consumers make better, informed and confident purchasing decisions, says Michael Gullan CEO of G&G Advocacy.