Five agency characteristics that all good activations partners need
For activations to be a success, brands must appoint a strategic partner to conceptualise a cohesive brand story that resonates with their audience, says activations expert Andreas Smit. Smit adds that despite more budget currently being put behind virtual events, online and mobile engagement tactics, South Africa remains a nation that craves connection and appreciates physical rewards.
Activations agency characteristics
Top Activations agency characteristics