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Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns
Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.
Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports
Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.
The Stephen King IT Factor: Mastering Narrative Power in PR
Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.
Violence, Desensitisation and the Media's New Reality
Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.
Tech on Trial: Redefining Responsibility in the Age of Digital Addiction
Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.
From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition
Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.
Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi
What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.
The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
The Type Directors Club, a typography organisation, has opened the call for applications for its three global student scholarship programmes.
Tetra Pak Southern Africa has released its full-year 2025 sustainability results, reporting a 33% post-consumer carton collection rate and 31% recycling rate for Liquid Board Packaging (LBP) in South Africa.
Joe Public has affirmed its position as one of Africa and the Middle East's creative agencies, sweeping the 2025 Loeries rankings with 11 Number One positions, a rare achievement that reflects both exceptional individual talent and sustained client success.
Each year, World Radio Day highlights why radio remains one of the most powerful and trusted media channels in the world. But heading into 2026, radio is no longer content to play a supporting role; it is expanding its capabilities and asserting its place at the centre of brand strategy, says Chief Revenue Officer, Eric D’Oliveira.
The latest digital marketing trends in 2026 have aimed to show how they can benefit small businessess and marketers alike.
After leading Team South Africa into the Winter Olympic arena at the Opening Ceremony, cross-country skier Matt C. Smith has now turned his attention to the challenge that lies ahead: the demanding endurance events at the 2026 Winter Olympic Games.
As universities across South Africa open for the 2026 academic year this week, the Ikusasa Student Financial Aid Programme (ISFAP) has reaffirmed its commitment to supporting the country's "missing middle", students who do not qualify for traditional government funding yet cannot afford the full cost of university education on their own.
The Wildlife and Environment Society of South Africa (WESSA) has unveiled South Africa's first Braille coastal environmental education signage at Blaauwberg Nature Reserve's Eerste Steen, aimed at marking a significant step towards creating more inclusive coastal experiences for all.
Jung von Matt has developed and produced a global product campaign that has aimed to mark the first major international product push for MINI under its new creative lead agency.
New agency, Danger Point, an agency built entirely around crunch time, has launched. Open from Thursday to Monday, it has aimed to exist for the moments when balls may have been dropped, capacity stretched or deadlines pushed up.
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