media update comlies fully with the POPI act. We have taken necessary steps to secure our comuting environment and to keep your data safe. As per our T&Cs we undertake to never sell or share any of your personal information to any 3rd party unless obliged to do so by law. Your information will solely be used for the personalisation of user experience as well as the storage of user settings and preferences.
Taste as an Editorial Skill
media update considers how technology and trend culture shape our relationship with taste, and why developing discernment and an independent perspective remains essential to editorial judgement.
The Human Edge in an Automated Communications Industry: A Q&A With Kevin Welman
media update talks to Kevin Welman about how agencies can balance integration with specialist knowledge, creativity with commercial value and technological efficiency with human relationships to build lasting credibility.
The Cost of Disconnected Marketing and Operations
media update considers what happens when businesses experience misalignment in marketing and operations by looking at the recent SPAR Chairman and Deputy Chair's resignations as case study.
Roots to Reinvention — The Editor's Note
Spring notoriously signals new beginnings, meaning most industries lean on this symbolism for their own gain. media update considers how publicity campaigns can offer an edge to an overdone story by rooting a brand's future in its own history.
Finding the Story: How to Make Conservation Legible
media update considers why a focus on individual animals makes more effective entry points into conservation issues than species-wide statistics and what that means for how these stories can best be told.
When Literacy Development Meets Easy Answers: A Deeper Look at South Africa’s Literacy Crisis
media update considers how our relationship with AI and the decline in reading for pleasure fit into South Africa's literacy crisis.
Inter-Cultural Communications, Cultural Events and Public Relations: A Q&A With Takamitsu Hida — Part One
What degree of investment goes into building relations between the cultures of two countries that are situated thousands of kilometres apart? media update speaks to Takamitsu Hida — Second Secretary in the Political and Public Relations Sections at the Embassy of Japan in South Africa — for whom it all lies at the heart of building opportunities to learn from one another.
Building a Data Profile: A Q&A With Melissa Mc Nally — Part Two
media update continues the conversation with Melissa Mc Nally, shifting focus to understanding what makes advertising effective, from the role of attention and memory to the factors that influence consumer action.
The Optics of Defence: AAD 2026 Through Communication's Lens
African Aerospace and Defence's (AAD's) air show is on everyone's lips after this past weekend's impressive display of skill, but the exhibition's story began decades before the first jet took to the Waterkloof skies. media update considers how AAD evolved from a simple air show into a major civil and military industry event.
When Local Language Meets Global Default
South Africa's multilingual reality can get lost when local languages present a challenge for developing language technology. media update considers what it means when the language we use does not fit the systems built to understand it.
The Digital Publishing Equation: From Traffic to Audience Relationships
AI crawlers continue to extract journalism with little traffic, if any, in return. Publishers from the United Kingdom (UK) debate newsletters and direct-audience strategies required for newsrooms to survive, while South Africa's Digital News Transformation Fund shows independent newsrooms already turning platform dependence into real self-built audience growth.
Taking Local Global — What Durban FilmMart 2026 Asks of African Storytellers
Africa's leading film finance market returns this coming October under the theme Shifting Worlds: Turning Towards Ourselves. media update looks at how local stories reach global audiences without losing what makes them local.
Building a Data Profile: A Q&A With Melissa Mc Nally — Part One
media update talks to Melissa McNally about the assumptions behind audience research, from the limits of consumer personas to the risks of AI-led targeting, and how research can keep pace with changing needs and motivations.
How Spaces Shape the Stories We Tell About Them
media update considers how the way we experience our surroundings can influence what we believe about them, and why changing that perception requires more than a fresh coat of paint.
When Purpose Meets People — A Q&A With Tarri Parfitt
media update talks to Tarri Parffit about how the Smile Foundation communicates humanitarian influence and keeps people at the heart of the cause.
For a decade, enterprise marketing has been hooked on a quiet, expensive lie: that software purchase orders equal operational progress, says Musa Kaleng, CEO of the Brave Group.
Good Hope FM has announced that Cape Town will host 148 football teams representing 40 clubs across South Africa, Namibia, Zimbabwe and more, competing in nine age groups and three formats over five days.
VML South Africa has joined the VML network around the world in celebrating the 22nd annual Worldwide Foundation Day, its flagship global day of service, where employees lend their time, talent and resources to local communities.
Dis-Chem has released Freedom, an anthem aimed at celebrating the joy of movement, to inspire all South Africans on Heritage Day, and every day to move more and reach for Better Health.
Contagious has released the Contagious Brands Report 2026, spotlighting 45 brands from around the world considered to be rule-breakers that challenge category conventions and stand out.
The burning question on the lips of many aspiring copywriters is whether copywriting still has a future in the age of AI. Most envision their careers wasting away on the scrapheap of history, says Craig Strydom, Senior Lecturer at Red and Yellow Creative School of Business.
iPendoring has appointed Brenda Khumalo, Founder and Managing Director of Lobengula Advertising, as Chairperson of its board.
This Heritage Month, Mama Mary Lwate from Winterveld in Gauteng has reflected on how heritage can become an economic opportunity.
Next Up
Clear
Do you have great media, marketing, PR or social media content that you would like to share with us? You can submit content to us via email for consideration for publication.
We can’t wait to hear from you.