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<i>Sunday Times Literary Awards</i> 2018 winners announced

Sunday Times Literary Awards 2018 winners announced

Media
The winners of the Sunday Times Literary Awards were announced at a gala dinner held at The Venue, Melrose Arch on Saturday, 23 June.
 
Sunday Times
Sunday Times Literary Awards 2018
literary awards 2018

Facebook increases its efforts to fight fake news

Facebook increases its efforts to fight fake news

Social
Over the last year and a half, we have been committed to fighting fake news through a combination of technology and human review including removing fake accounts, partnering with fact-checkers and promoting news literacy, says Tessa Lyons, product manager at Facebook.
 
Facebook
Facebook fake news
Fake news

Ask Afrika announces winners of 2018/2019 <i>Kasi Star Brands Awards</i>

Ask Afrika announces winners of 2018/2019 Kasi Star Brands Awards

Marketing
Ask Afrika announced the winners of its annual Kasi Star Brands Awards 2018/2019. The awards aim to recognise brands that are most loyally used by South Africa’s township consumers and highlights key trends emerging in the market for South African brands.
 
Ask Afrika
Kasi Star Brands Awards 2018
South African brands

Brand IQ becomes the fifth member of OMC

Brand IQ becomes the fifth member of OMC

Marketing
Brand IQ has officially become the fifth media member of the Out of Home Measurement Council (OMC).
 
Brand IQ
Out of Home Measurement Council
OMC
OOH advertising

Are Facebook and Google taking over the world?

Are Facebook and Google taking over the world?

Marketing
Richard Lord, head of digital and business unit manager at The MediaShop, says Facebook and Google are the biggest media owners in almost every market across the globe, and they seem to be heading for world domination – But is that so bad?
 
Facebook
Google
media owners
The MediaShop

MySchool wins at international <i>Loyalty Magazine Awards</i>

MySchool wins at international Loyalty Magazine Awards

Publicity
MySchool MyVillage MyPlanet scooped three awards at the 2018 Loyalty Magazine Awards in London on Tuesday, 19 June.
 
MySchool MyVillage MyPlanet
MySchool South Africa
Loyalty Magazine Awards 2018

Why Newsclip turned to AI for brand tracking

Why Newsclip turned to AI for brand tracking

Marketing
In today’s digital age, Big Data is everywhere. Because of this, brands need to shape up their data-processing systems or ship out. Newsclip has been invested in artificial intelligence (AI) technology since the early 2000s – putting them well ahead of the curve.
 
Newsclip
Artificial Intelligence
Brand Tracking

Why CEOs need to be the faces of the brands they represent

Why CEOs need to be the faces of the brands they represent

Marketing
Dr Talaya Waller and local brand reputation management consultant and columnist Solly Moeng were at the UCT Graduate School of Business to discuss why CEOs and other business leaders need to be seen and heard by their public.
 
Branding
brand representation
CEO representation
personal branding

Three ways emojis enhance your brand's social media

Three ways emojis enhance your brand's social media

Marketing
Including emojis in your brand’s social media marketing helps your followers understand your tone of voice in posts and brings out your brand personality. Here are three simple ways to start your brand’s journey with emojis and let these friendly icons grab the attention of your audience.
 
Emoji
social media marketing
social media

Four ways to turn your newsletter into a winner

Four ways to turn your newsletter into a winner

Media
Are you looking to publish your own newsletter? Or perhaps you already do, but you want to ensure that it’s reaching its potential. Optimising your newsletter could be the answer to securing active audience engagement with your brand.
 
Newsletter
Newsletter best practices 2018
Audience engagement
Newsletter tips
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