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Selati unveils its new look

Selati unveils its new look

Marketing
Selati has revamped its brown and white sugar packaging to reflect its new brand positioning centred on ‘Sprinkle Joy’. Based on its latest consumer insights, the packaging has been modernised in a manner that aims to evoke joy and happiness.
 
Selati
brand identity
brand image
corporate brand image
brand packaging

Egg Films' Zwelethu Radebe directs <i>Vuka</i>

Egg Films' Zwelethu Radebe directs Vuka

Publicity
Egg Films' Zwelethu Radebe has directed Vuka, a short, seven-minute film that aims to raise awareness for '#BeTheMentor', part of South African Breweries’ 18+ campaign to prevent underage drinking.
 
Egg Films
South African director
#BeTheMentor campaign
Joe Public United

Five things PRs want bloggers to know

Five things PRs want bloggers to know

Media
Tamryn Sher, brand strategist at It's a Sher Thing, unravels five things every public relations professional wants bloggers to know.
 
Blogger's guide
blogging
working with public relations
it's a Sher thing

Infographic: Social media 101: Advertising in South Africa

Infographic: Social media 101: Advertising in South Africa

Marketing
Social media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country’s consumers online?
 
Social media advertising
Advertising in South Africa
Social media marketing
Infographic

The ultimate guide to working in public relations

The ultimate guide to working in public relations

Publicity
If you’ve ever considered working in the public relations industry, there are a few things you will need to keep in mind before you start. Luckily, media update has compiled a list of just about everything you’ll need to know before starting your new career.
 
Working in PR
PR jobs
career in PR

BOFT launches kiosks in South Africa

BOFT launches kiosks in South Africa

Marketing
BOFT Instant Photo Printing Kiosks are now available in South Africa. The kiosks aim to allow mobile photographers to produce Polaroid-type prints of photos stored on their phones or directly from their Instagram feeds. The first kiosks are located at Cape Town’s V&A Waterfront, with kiosks coming to Sandton and Eastgate malls in January.
 
Boft Instant Photo Printing Kiosk
photo campaign
instant photo printing

How businesses are utilising CSR to enhance community relations

How businesses are utilising CSR to enhance community relations

Publicity

Corporate social responsibility (CSR) has evolved over the past few years, as more and more organisations take a larger role to actively participate in social and community projects, says Leago Monareng, PR consultant at Glasshouse Communication Management.

 
Glasshouse Communication Management
Public Relations
CSR

Speakers for 2019 <i>Digital Retail Forum</i> announced

Speakers for 2019 Digital Retail Forum announced

Marketing
The Digital Retail Forum is set to take place on Wednesday, 30 January 2019 at the Hilton Sandton in Johannesburg. It aims to draw hundreds of Africa’s retail and technology leaders together to engage and give insights on emerging technology trends that are disrupting the retail sector.
 
Digital Retail Forum 2019
retail marketing forum 2019
retail marketing

Why entering the <i>PRISM Awards</i> makes great business sense

Why entering the PRISM Awards makes great business sense

Publicity
According to the Public Relations Institute of South Africa, and the 2019 PRISMs, participating in the awards allows entrants to benchmark their work against others in the industry; it motivates employees and makes very good business and monetary sense. 
 
PRISM Awards 2019
PRISM Awards
public relations industry awards
PR awards 2019

Your office year-end function and posting on social media platforms

Your office year-end function and posting on social media platforms

Social
At most social gatherings, people are rarely without their phones and, should something picture worthy happen, cameras are always at the ready to capture the moment and send the picture out to Facebook, Twitter, Instagram or the like, says Lisa Schneider, MD at Digital School of Marketing.
 
Social media
social media reputation
office year-end function
inappropriate social media posts
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