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Influencer Versus UGC Creator: Know the Difference
Not all content creators are influencers, and not all influencers are content creators. media update's Venelize de Lange unpacks what sets UGC creators apart from influencers to help you figure out what social media role fits you best.
Forget Followers, Focus On Communities
In 2025, we are moving beyond followers. Read along as Venelize de Lange from media update shares why brands need to prioritise communities in their social media marketing strategy.
Six SEO Tips for Journalists
Living in the digital age means that traditional forms of media have to adapt or get left behind. The way media is shared and consumed has changed; this is why Saads Abrahams from media update is sharing six SEO tips for journalists.
Marketing to Mzansi: Understanding South Africa's Cultural Nuances
Blitong, pap en wors and a braai — we all know that local is lekker, but do you know how to market to local audiences? Saads Abrahams from media update is sharing insights into marketing to Mzansi and understanding South Africa's cultural nuances.
Three PR Tips From Taylor Swift [Infographic]
Taylor Swift isn't just a chart-topping musician — she's a public relations powerhouse. Venelize de Lange from media update shares three tips we can learn from the PR genius that is Taylor Swift.
The World Out of Home Organization (WOO) has announced the award winners for Individuals, Digital, Classic and Special Build Creative, Sustainability and Technical Innovation, at its annual Global Congress in Mexico City on Thursday, 5 June.
SuperSport has announced that it will provide live coverage of the ICC World Test Championship Final taking place from Wednesday, 11 June to Sunday, 15 June. The match, held at Lord's, will see South Africa's Proteas challenge defending champions Australia.
Gerety Awards has revealed the 2025 global shortlist following jury sessions held around the world. In South Africa, Edelman, Le Pub Johannesburg and MullenLowe South Africa have been shortlisted.
5FM has launched a new CSI initiative in honour of Youth Month. The '5FM Lunchbox Drive' invites listeners, companies and celebrities to join 5FM presenters and staff to help pack 50 000 meals for Early Childhood Development (ECD) centres across Johannesburg.
Göteborg Film Festival has appointed Erik Toresson Hellqvist as its new Head of Marketing and Communications. In his new role, Hellqvist will lead the development and coordination of marketing and communication strategies for the festival's three key brands: Göteborg Film Festival, the streaming service Draken Film and Prisma.
Edelman Africa has expanded its presence into Nigeria through a partnership with long-standing advisor and leading integrated communications company, The Holding Opinion and Public (THOP). This move strengthens Edelman Africa's connections within Nigeria to meet the growing needs of clients operating across West Africa.
One-eyed Jack has launched AI Empowered (AIE), inspired by EO Cape Town, a new summit designed to make artificial intelligence accessible, understandable and actionable for South African business leaders, marketers and entrepreneurs.
Sasol Energy has commemorated World Food Safety Day, celebrated annually on 7 June, to raise awareness among South African consumers about the critical importance of safe food handling, storage and preparation.
Spotify has launched 'Khuphuka nathi kuSpotify,' a new initiative that pays homage to Zulu identity, pride and the rhythms that shape KwaZulu-Natal.
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