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How to use simple language to amplify your writing

How to use simple language to amplify your writing

Media

It doesn’t matter what dialect you’re writing in — it could be English, isiZulu or Afrikaans — there’s always a simpler and better way to express yourself. media update Nakedi Phala reveals why simplicity is the ultimate form of sophistication when it comes to writing in plain language.

 
Writing
writing style
language
content
media content
voice

Pippa Misplon joins Retroviral as managing director

Pippa Misplon joins Retroviral as managing director

Publicity

Retroviral has appointed Pippa Misplon as managing director, effective from April. Misplon joins Retroviral from Ogilvy South Africa where she was previously the business director for the PR and influence division.

 
Pippa Misplon managing director
Retroviral managing director
new appointment
agency appointments
PR agency
marketing agency

The benefits of social media activity tracking

The benefits of social media activity tracking

Social

Social media activity tracking is like the best thing since sliced bread! The only question is: How can brands actually measure the benefits? media update’s Nakedi Phala investigates.

 
Social media activity tracking
social media tracking tools
social media monitoring
social media tracking

Mediamark partners with DYDX

Mediamark partners with DYDX

Marketing

Mediamark has announced that it has accelerated its digital transformation through a key partnership with DYDX — industry leaders in digital and change transformation.

 
Mediamark
DYDX
digital industry
digital transformation
Digital transformation
digital partnerships

Surviving the third-party cookie-pocalypse: A Q&A with Ryan Sauer

Surviving the third-party cookie-pocalypse: A Q&A with Ryan Sauer

Marketing

Disappearing third-party cookies are promising to put the power back in the user’s hands when it comes to their privacy. And when it comes to Google and its digital tools, the impact it will have on the online marketing space could bring on some challenges for brands. Here's what to expect.

 
Disappearing third-party cookies
google sandbox
Ryan Sauer
King James digital
digital marketing
online marketing

WPP CEO Mark Read a keynote speaker at WOO <i>European Summit</i>

WPP CEO Mark Read a keynote speaker at WOO European Summit

Marketing

WPP chief executive officer Mark Read is to be a keynote speaker at the World Out of Home Organization's (WOO's) virtual European Summit on Tuesday, 18 May. The summit will be hosted from London.

 
WPP CEO
Mark Read
WOO European Summit
WOO European Summit speakers
WOO European Summit 2021

Vodacom donates R3-million to help those affected by fires in Cape Town

Vodacom donates R3-million to help those affected by fires in Cape Town

Publicity

Vodacom has donated R3-million towards relief efforts to help people impacted by the Cape Town fire. Vodacom has additionally contributed towards the rebuilding of the Jagger Library and offered UCT students free data and airtime. The provider is giving all UCT students on the Vodacom network a free 5gig data and 200 voice minutes bundle.

 
Vodacom
UCT
UCT fire
UCT students
Cape Town fire
Jagger Library
relief efforts

RAPT Creative welcomes Khangelani Dziba

RAPT Creative welcomes Khangelani Dziba

Publicity

RAPT Creative has announced that it has appointed Khangelani Dziba to establish and lead its new public relations and influencer partnerships division. This follows the agency opening satellite offices in the United Kingdom and Ukraine — to work with the clients it signed in Europe — at the beginning of 2021.

 
RAPT Creative
Khangelani Dziba
Public Relations
PR appointments
PR news
influencer partnerships

<i>Effie Awards</i> calls for 2021 judges

Effie Awards calls for 2021 judges

Marketing

The Association for Communication and Advertising (ACA) has invited representatives of the marketing and communication industry to apply for consideration to be selected for the 2021 Effie Awards South Africa judging panel. 

 
Effie Awards
2021
Effie Awards
Effie Awards judges
Effie Awards judges 2021
communication industry awards
ACA
Effie Awards South Africa

Shifting from tatters to TAT: Managing a PR crisis

Shifting from tatters to TAT: Managing a PR crisis

Publicity

When a crisis strikes in PR, it's important to get everything back on track as soon as possible. This is where turnaround time (TAT) plays a vital role — by keeping your client, team and the public informed throughout. This, in turn, secures your brand's reputation and keeps the public trust intact.

 
PR crisis
PR crisis management
Turnaround time
PR professionals and crisis management
PR pro and TAT
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