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Beware the Bargain Agency Trap: Why Going for the Cheapest Quote Can End Up Being a Horribly Costly Mistake

Beware the Bargain Agency Trap: Why Going for the Cheapest Quote Can End Up Being a Horribly Costly Mistake

Publicity

In an increasingly competitive agency environment, procurement decisions often begin (and sometimes tragically end) with the lowest bottom-line quote. Cheap quotes fit fabulously into budget spreadsheets. But going for the cheapest quote can be a very expensive mistake, says Tiffany Turkington-Palmer, Managing Director of Flow Communications.

To Rebrand or Not to Rebrand? The Strategy Behind the Decision

To Rebrand or Not to Rebrand? The Strategy Behind the Decision

Marketing

Venelize de Lange from media update unpacks the strategic considerations behind rebranding, helping brands determine when change is necessary and how to evolve without losing their identity.

Marketing Indaba 2026 to be Hosted in Cape Town

Marketing Indaba 2026 to be Hosted in Cape Town

Marketing

Marketing Indaba 2026, a South African marketing conference, now in its 16th year, has announced that it will be taking place on Wednesday, 22 April and Thursday, 23 April at the CTICC in Cape Town from 09:00 to 16:00 daily.

CHIETA and Sasol Launch Industry-Integrated Green Hydrogen Fuel Cell Training System

CHIETA and Sasol Launch Industry-Integrated Green Hydrogen Fuel Cell Training System

Publicity

South Africa has taken a decisive step toward building the skills pipeline required for the green hydrogen economy, with the successful implementation of an industry-integrated Green Hydrogen Fuel Cell Training System at Sasol's operations in Sasolburg.

Leslie Jones Returns to Host The One Show

Leslie Jones Returns to Host The One Show

Marketing

After bringing down the house last year, renowned Emmy winning Comedian and Actress Leslie Jones will make an encore performance to host The One Show 2026, taking place at New York's Cipriani Wall Street on Friday, 15 May as part of Creative Week 2026.

Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman

Die Kuns van Luister Sonder die Algoritmes: 'n V&A met Barnard Beukman

Media

Vandag se medialandskap is geen vreemdeling wanneer dit kom by die hantering van verandering nie. Terwyl mediamense 'n oorheersing deur statistieke en algoritme-gedrewe inhoud in die gesig staar, is daar steeds redaksionele stemme wat ons weer verbind met die ware betekenis van media. Kiara Ferreira van media update gesels met Barnard Beukman, Redakteur van Die Papier.

Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman

Inside the Art of Listening Without Algorithms: A Q&A With Barnard Beukman

Media

Today's media landscape is no stranger to accommodating immediate change. While media professionals face an increasing dominance by metrics and algorithm-driven content, there still remain editorial voices that reconnect us with the true meaning of media. Kiara Ferreira from media update speaks with Barnard Beukman, Editor of South Africa's new print publication, Die Papier.

<i>OFM's</i> New Year and New Look

OFM's New Year and New Look

Media

Central South African radio station, OFM, has started the 2026 first quarter with audience engagement, campaigns and brand growth as it celebrates 40 years on air.

Sedna Africa Strengthens Leadership Team With Two Director Appointments

Sedna Africa Strengthens Leadership Team With Two Director Appointments

Publicity

Industrial connectivity and digital transformation specialist Sedna Africa has announced the expansion of its leadership team with the appointment of Shawn Nortje as Operations Director, and Raymond Mhlongo as Technical Director.

Nominations Open for the 2026 <i>Global Citizen Award</i>

Nominations Open for the 2026 Global Citizen Award

Publicity

International residence and citizenship planning firm Henley & Partners, in partnership with Andan Foundation, a Swiss non-profit humanitarian organisation, has announced the call for nominations for the 2026 Global Citizen Award.

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