Digital platforms are big tech, not mass media

Digital platforms are big tech, not mass media

Marketing

More than 30 years after the invention of the World Wide Web, many marketers still describe marketing on digital platforms using the language of the mass media era, says Grant Lapping, managing director at DataCore Media. Lapping says that marketers should view these platforms differently.

 
Digital marketing strategies 2019
digital marketing platforms 2019
mass media platforms 2019

Jawbone Brand Experiences joins Iconic Collective

Jawbone Brand Experiences joins Iconic Collective

Marketing

Iconic Collective CEO Dermot Latimer has announced that Jawbone Brand Experiences has joined the group as the brand activations, event management, experiential marketing, customer experience and exhibition management service offering division.

 
Jawbone Brand Experiences agency 2019
Iconic Collective group partners 2019
marketing and brand activation group SA

HelloFCB+ and the City of Cape Town partner for GBV campaign

HelloFCB+ and the City of Cape Town partner for GBV campaign

Publicity

The campaign, titled 'Boys Do What Men Teach Them', aims to look at the normalisation of gender-based violence depicted in men's actions, including locker room talk, rape jokes and the objectification of women. The campaign also aims to create awareness that people are not speaking out against it when they see these actions.

 
HelloFCB+ GBV campaign 2019
Cape Town GBV campaign 2019
South African gender-based violence campaigns 2019

Contiki launches world-first Alexa Skill

Contiki launches world-first Alexa Skill

Marketing

Contiki has teamed up with Alexa to unveil the first Amazon Alexa Skill that creates bespoke holiday packing lists. 'Contiki: Pack My Bags', which is now available for download on Amazon, was designed in response to the rising use of voice-enabled technology.

 
Contiki Alexa Skill
Contiki: Pack My Bags Alex Skill
Travelling packing list 2019
Contiki travel bag items list 2019
travel list app 2019

<i>The Last Victims</i> wins <i>Best International Film</i> at the <i>Uganda Film Festival</i>

The Last Victims wins Best International Film at the Uganda Film Festival

Media

The Last Victims, a South African film that was inspired by true events, won the Best International Film Award at the Uganda Film Festival. The film depicts the story of a C1 Squad member Dawid, played by Sean Cameron Michael, who seeks atonement after his past. 

 
The Last Victims
South African Apartheid award winning films 2019
Uganda Film Festival 2019 films
Best award winning African films 2019

Five ways to update your blog content to boost SEO

Five ways to update your blog content to boost SEO

Marketing

According to Jeilan Devanesan, content marketer at Venngage, updating your blog's content to optimise for SEO is a best practice. Devanesan gives five ways how content in a blog can be utilised to gain better rankings and SEO.

 
Blog SEO guide
Blog SEO tips
Blog SEO optimisation
Blog tips 2019

Spur partners with Early B and 99c for its new campaign

Spur partners with Early B and 99c for its new campaign

Marketing

Spur Steak Ranches, in collaboration with hip hop artist Early B, has launched its new campaign 'Spur Is Everywhere'. The campaign was produced by creative agency Ninety9cents (99c) in partnership with MVR Productions.

 
Spur Is Everywhere campaign 2019
Spur music video Spur Is Everywhere
99c South African campaigns 2019
South African creative agencies 2019

Christel House SA launches its '#GiveAHandUp' campaign

Christel House SA launches its '#GiveAHandUp' campaign

Publicity

Christel House South Africa will be welcoming 60 new grade R learners to the school in January 2020. The school has appealed to the public to support their '#GiveaHandUp' campaign to help raise funds for school supplies for the new learners.

 
Christel House SA fundraiser
#GiveAHandUp campiagn 2019
festive season community drive campaigns 2019

Five social media trends to look out for in 2020

Five social media trends to look out for in 2020

Social

2019 has been a roller coaster for social media users, with all the changes to their favourite platforms. From Instagram’s ‘hiding likes’ experiment to Facebook announcing that it won’t be fact-checking political ads, what more could 2020 have in store for social media?

 
Social media trends
social media 2020
trends for 2020 social media

Maximise your festive cheer and minimise your environmental impact

Maximise your festive cheer and minimise your environmental impact

Publicity

The festive season is here and has been informed by conscious movements sweeping the globe —  including drinking trends, which see people minimising their alcohol intakes, says the team at The Glass Recycling Company (TGRC). The team says that environmentalism is also on the festive season to-do list and 2020 New Year resolutions.

 
The Glass Recycling Company festive season drive 2019
environmentalism initiatives South Africa 2019
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