Four tips for effective project management in the newsroom

Newsrooms are filled with the scramble of journalists hot on the trail of the latest story — as well as editors busy polishing their last piece to ensure that fresh piece of content shines. With so many projects running simultaneously, wouldn’t a few tips on how to manage it all help? Then read on!

Three ways journalists can stay objective

Journalists need to be objective, even though the practice might be tricky to execute. Because they are gatekeepers of the media, journalists have to be cautious of how they steer public opinion. So, let’s explore some ways that journalists can practice objectivity.

Captain, my Captain — four marketing takeaways from Dead Poet Society

Dead Poet Society is an absolute cult classic for any movie-buff. But just as the group of friends find their life changed by the lessons that their school teacher taught them, marketers can learn a few tips too! Ready your pencils as media update’s Maryna Steyn retells the tale.

YouTube Shorts 101: Everything you need to know

YouTube is officially in the short-form video content game, peeps! In light of this, media update’s Talisa Carlson takes a look at all things YouTube ‘Shorts’. Let’s turn up the volume on this newly-launched feature and what it has to offer to brands, influencers, content creators and consumers.

Four industries that you might not expect can use media monitoring

The insights that media monitoring offers businesses are invaluable, says the team at Newsclip Media Monitoring. Sometimes, however, the lines can get blurred when it comes to determining which industries need this service and which ones don't.

Why more brands are getting into the gaming space: A Q&A with Carla Massmann

More brands are getting into the gaming space in South Africa and many marketers might ask, for what reason? media update’s Talisa Carlson speaks to Carla Massmann, show director at Comic-Con Africa, to find the answers.

Influencer PR versus influencer marketing: What's the difference?

People often get influencer PR and influencer marketing mixed up, but this needs to stop! Why? Because these influential folks serve a different purpose within each respective industry. ‘What is this purpose and why does it even matter’ you ask? Well, let’s find out. 

Navigating the vast ocean of social media ethics

Ethical conundrums tend to pop up every now and again — and more so with our daily lives becoming intertwined with our digital ones. For brands and users alike, it’s important to constantly ensure their behaviour on social media is ethical. Here’s a quick overview of everything you need to know.

Four ways that PR pros can benefit from media training

Media training equips PR pros with the knowledge that they need to communicate and share their brand’s story in a constructive way. With an influential tool like the press at their disposal, they should consider participating in media training to ensure they use it effectively. Let’s find out how.