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Tactical content: Insights from Tribeca’s senior content developer, Zweli Mokgata

Tactical content: Insights from Tribeca’s senior content developer, Zweli Mokgata

Publicity
Content development in the public relations sector is about a lot more than good writing – the aim of the game is to acquire traction with a targeted audience. Achieving that requires a calculated approach, something Zweli Mokgata knows all too well.
 
content creation
content development
Zweli Mokgata
Tribeca
public relations

<i>Africa Architecture Awards</i> appoints Lauren Shantall (Pty) Ltd

Africa Architecture Awards appoints Lauren Shantall (Pty) Ltd

Publicity

Lauren Shantall (Pty) Ltd, an integrated communications agency based in Cape Town, announced that Saint Gobain, the founder of the Africa Architecture Awards, has appointed the agency to manage the PR and Facebook content creation for the inaugural awards. The Africa Architecture Awards is the first pan-African awards initiative.

 
Lauren Shantall
Africa Architecture Awards
Communications agency South Africa
Company Announcement

The marriage of data and public relations

The marriage of data and public relations

Publicity
Data has changed the nature of work, with public relations no exception. As an industry plugged into the digital economy and changing media landscape, public relations has changed as its platforms have changed.
 
data public relations
Jenni Newman PR
digital economy South Africa

<i>COSMOPOLITAN</i> SA announces its new editor

COSMOPOLITAN SA announces its new editor

Media
Associated Media Publishing announces that Holly Meadows has been appointed as the editor of COSMOPOLITAN South Africa.
 
Cosmopolitan South Africa
Associated Media Publishing
South African magazines
New appointment

Brand archetypes and the future of advertising

Brand archetypes and the future of advertising

Marketing
Pieter Geldenhuys discussed the latest technology trends at Ads24's Food for Thought event, a morning of in-depth, interactive discussion, networking, socio-political, and business insights.
 
Ads24
Food for Thought
Media event 2017

<i>Marie Claire</i> raises awareness with its 2017 'Naked' issue

Marie Claire raises awareness with its 2017 'Naked' issue

Media
Local celebrities aim to raise awareness for their chosen charities in Marie Claire magazine’s 2017 ‘Naked’ issue. The ‘Naked’ issue is synonymous with Marie Claire and is a strong brand asset.
 
Marie Claire South Africa
Awareness campaign 2017
#MCNAKED2017
South African magazines

Branded packaging builds deeper connections and ROI

Branded packaging builds deeper connections and ROI

Marketing
The science of smart packaging design is on the rise, and so is the expectation for it to produce and deliver, says the team at Stratcom.
 
Brand packaging analysis
Stratcom South Africa
Consumer marketing
Brand packaging strategies

<i>Cannes Lions</i> 2017: NATIVE VML scoops six <i>Lions</i>

Cannes Lions 2017: NATIVE VML scoops six Lions

Marketing
NATIVE VML celebrated a historic run at the 70th annual Cannes Lions International Festival of Creativity, where the agency took home six awards, hosted a talk, featured in an exhibition, and participated in judging the Entertainment Lions and Young Directors Awards.
 
Cannes Lions 2017
NATIVE VML
Cannes Lions International Festival of Creativity 2017

Emperors Palace appoints Irvin Nkosi

Emperors Palace appoints Irvin Nkosi

Marketing
Emperors Palace has appointed Irvin Nkosi as its new promotions manager. He will be responsible for planning, implementing, and managing strategic gaming and entertainment initiatives. He will also ensure that the Emperors Palace marketing collateral and communications are consistent with the brand ethos and aesthetic.
 
Emperors Palace
New appointment
Communications strategy
South African casino

Five things to do when mapping your customer journey transformation

Five things to do when mapping your customer journey transformation

Marketing
A customer journey map puts the user front and centre in the organisation’s thinking, says Danny Drew, AVAYA's managing director for South Africa. It shows changes in customer behaviour and demonstrates the need for the entire organisation to adapt.
 
Consumer marketing
AVAYA South Africa
Customer experience strategy
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