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Why anthropology offers marketers an “outside view of an inside world”

2 Days ago Marketing

As the head anthropologist at Demographica, Claire Denham-Dyson offers insights into the important role that anthropology plays in marketing. Although people don’t always know exactly why they act the way they do – anthropology is set on answering that question.

anthropology in marketing

women in managerial positions

2018 Brand Summit aims to help marketers build successful brands

2 Days ago Marketing

The Brand Summit is a conference that aims to promote brand health. The summit offers an array of brand specialists that will share their knowledge and experience in creating successful brands.

Brand Summit 2018

brand marketing 2018

brand summit South Africa

Five ways to tell a story with your press release

2 Days ago Publicity

Press releases are a tried and tested way for you to get your brand message out into the world – and so is storytelling. Implementing the power of storytelling in your press release is a great way to make a more valuable read for journalists and consumers alike.

Public relations

Press release best practice

Entries are open for the 2018 AMASA Awards

2 Days ago Marketing

The Advertising and Media Association of South Africa (AMASA) has announced that entries for the 2018 AMASA Awards are now open and that a new award, the AMASA Agency of the Year Award, has been added to the programme.

AMASA Awards 2018

Advertising and Media Association South Africa

advertising awards event 2018

Market badges are now available for the CTIFM&F 2018

2 Days ago Media

The 2018 edition of the Cape Town International Film Market and Festival (CTIFM&F) will take place from Tuesday, 9 October to Friday, 19 October at venues across the V&A Waterfront in Cape Town.

Cape Town International Film Market and Festival

film festival Cape Town 2018

Transit Ads launches rank campaign for Soweto Gold

2 Days ago Marketing

Transit Ads™ has implemented a large-scale rank campaign for Soweto Gold. The campaign was implemented to reach a highly targeted audience at Witbank and Natal Spruit Taxi Ranks, aiming to ensure that consumers are aware of the brand's availability at liquor outlets and hospitality venues.

rank campaign South Africa

brand marketing

Mall Ads™ brings Playworks pop-up store to Musgrave Centre

3 Days ago Marketing

Mall Ads™ aims to unlock income opportunities within the mall environment through the launch of a new entertainment pop-up store at Musgrave Centre KwaZulu-Natal, Playworks.

pop-up store South Africa

Musgrave Centre

CNN International announces new EMEA prime-time line-up

3 Days ago Media

CNN International is launching a new weekday EMEA prime-time line-up, effective Monday, 10 September, with new shows alongside key schedule changes for its evening programmes.

CNN International

television in Africa

African television

Infographic: 10 steps to the perfect social media strategy

3 Days ago Social

Creating your social media marketing strategy may sound intimidating, but it’s really rather simple. media update takes you through the 10 steps that you’ll need to check off when defining your strategy.

Social media marketing

Social media marketing strategy

Social media strategy infographic

How do women fare in the South African retail market?

3 Days ago Marketing

While we focus on women in South Africa during the month of August, and honour our constitution for declaring 9 August a public holiday, retailers continue to look closely at the overall economic status of women, says Eben Esterhuizen, general manager, OnShelf Pharma.

South African retail market

retail marketing South Africa

IRI South Africa