<i>Animal Antics</i>: ‘Pawfect’ for pet lovers

Animal Antics: ‘Pawfect’ for pet lovers

Media

The editorial teams of 11 lifestyle titles in the Media24 stable recently joined together to produce the media company’s first annual stand-alone magazine for pet lovers, Animal Antics. The publication offers loads of tips and tricks for raising puppies and taking care of cats, rabbits, koi fish, snakes, piglets and even chickens.

 
Animal Antics magazine
Animal Antics
pet lover magazine
pet magazine South Africa
Media24

The first <i>Modern Marketing Expo</i> achieves great success

The first Modern Marketing Expo achieves great success

Marketing

The first Modern Marketing Expo, co-located with Sign Africa, FESPA Africa, Africa Print and Africa LED, was held at Gallagher Convention Centre. The expo attracted 6 850 visitors in total, with 5 923 unique visitors and 927 revisits.

 
Modern Marketing expo 2019

Winners of the 2019 <i>Sunday Times Top Brands Awards</i> announced

Winners of the 2019 Sunday Times Top Brands Awards announced

Marketing

Samsung and KOO have been announced as South Africa's Overall Favourite Brands, winning the Grand Prix Awards in the respective Business and Consumer sectors of the 21st Sunday Times Top Brands Survey.

 
Samsung
KOO
Sunday Times Top Brands Awards
Winners from the 2019 Top Brands Awards

Wheelchair Wednesday hits its target of 1 000 wheelchairs

Wheelchair Wednesday hits its target of 1 000 wheelchairs

Publicity

The SPAR 'Wheelchair Wednesday' campaign has announced that it achieved one of its primary objectives when the 1 000th wheelchair was handed over to a recipient.

 
SPAR
SPAR Eastern Cape
Wheelchair Wednesday

Anglo American launches its ‘Deep Roots’ campaign

Anglo American launches its ‘Deep Roots’ campaign

Publicity

Anglo American has announced that it is celebrating the 25th anniversary of South Africa's democracy with a campaign titled 'Our roots run deep in South Africa'. The campaign includes press, radio, social media and digital. It was executed by the King James Group.

 
Anglo American
Our roots run deep in South Africa

How to use Instagram quizzes in your marketing strategy

How to use Instagram quizzes in your marketing strategy

Social

Recently, Instagram has launched quiz stickers that allow its users to create multiple-choice questions that can be responded to by followers, says Paul Bates, social media consulting professional. Bates says that one of the greatest benefits of the Instagram story quizzes is engagement.

 
Instagram quiz stickers
Instagram marketing strategy 2019
engagement strategy for Instagram

Four lessons in creating evergreen content from <i>The Addams Family</i>

Four lessons in creating evergreen content from The Addams Family

Marketing

Creating evergreen content is vital to ensuring that your brand’s website stays relevant for years to come. It has been seven decades since the world was introduced to The Addams Family, and here we are waiting for another remake of the classic. So, what is their secret to staying relevant and evergreen?

 
Evergreen Content
Relevant Content
Content for your Website
Addams Family content lessons

Five marketing tips you can learn from Nando’s

Five marketing tips you can learn from Nando’s

Marketing

For many people, Nando’s is the epitome of savvy marketing in South Africa. The brand’s witty adverts and social media presence have made its marketing strategies the envy of many businesses. There are so many tips you can learn from Nando’s to skyrocket your marketing campaign, and we’ve got the top five right here.

 
Marketing tips to learn from Nando's
Marketing tips
marketing strategy

Go big or go home — how small marketing agencies are making their mark

Go big or go home — how small marketing agencies are making their mark

Marketing

Bigger, more traditional brands are slowly but surely changing the way that they host and create campaigns. These brands are starting to make use of small businesses that focus on a niche market, which provide opportunities for small businesses to gain access to contracts with big brands.

 
PR Campaigns
Marketing
VW
T-Cross
Compelling Marketing
Events

Three reasons why television is not dead in the age of digital

Three reasons why television is not dead in the age of digital

Marketing

For decades, television has been the go-to channel of choice for brands looking to build equity and awareness in the South African market, says John Beale, head of communications at Pernod Ricard South Africa.  

 
Television is not dead
television in the digital age
building brands
television advertising
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