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FIFA Takes the World Cup to TikTok

FIFA Takes the World Cup to TikTok

Media

FIFA's just-announced partnership with TikTok is a prime example of brands and platforms meeting audiences where they already are, rather than expecting them to come to traditional broadcast, says Leslie Adams, Sales Director at Reach Africa.

Will AI Kill Copywriting?

Will AI Kill Copywriting?

Marketing

The burning question on the lips of many aspiring copywriters is whether copywriting still has a future in the age of AI. Most envision their careers wasting away on the scrapheap of history, says Craig Strydom, Senior Lecturer at Red and Yellow Creative School of Business.

Reach For A Dream Unveils New Dream Room in Partnership With Medtronic

Reach For A Dream Unveils New Dream Room in Partnership With Medtronic

Publicity

The Reach For A Dream Foundation has unveiled a new Dream Room at the Steve Biko Academic Hospital Paediatric Clinic in partnership with Medtronic. The addition brings the total number of Dream Rooms across the country to 58, aimed at creating spaces where children awaiting treatment can find comfort and relaxation during their clinic visits.

New Gen 2026: The Architecture of Marketing and Tech Leadership

New Gen 2026: The Architecture of Marketing and Tech Leadership

Marketing

The New Gen Trends in Marketing and Tech Conference is hosted by The New Generation Awards and is proudly sponsored by Blue Robot Group. 

YES4Youth's EYWA Project Showcases Wins for Youth and Women in Gauteng

YES4Youth's EYWA Project Showcases Wins for Youth and Women in Gauteng

Publicity

Youth Employment Service (YES) has hosted the final conference for the Employability for Youth and Women in South Africa (EYWA) project co-funded by the European Union in Linbro Park, on Tuesday, 16 March. 

Blok Supports Hamilton Rugby in New Community Partnership

Blok Supports Hamilton Rugby in New Community Partnership

Publicity

Blok has announced a new partnership with Hamiltons. As South Africa's oldest rugby club, "Hammies" is a true institution; together, they're aiming to bolster local sport and deepen community roots across the Atlantic Seaboard. 

Makosi Ignites Opportunity and Invests in South Africa's Future Leaders

Makosi Ignites Opportunity and Invests in South Africa's Future Leaders

Publicity

Makosi has announced the expansion of Makosi Ignite, its global impact initiative focused on driving meaningful, long-term change in the communities it serves. Ignite is designed to unlock potential through targeted action across four core pillars: education, health, social development and the environment.

Human Rights Day as a Lesson in Inclusive Marketing

Human Rights Day as a Lesson in Inclusive Marketing

Marketing

As Human Rights Day approaches, Venelize de Lange from media update explores how inclusive marketing reflects the values of equality and dignity, and why brands that prioritise representation and accessibility are better positioned to build trust and long-term relevance.

<i>HOT 102.7FM's</i> Lloyd Madurai Reappointed to <i>New York Festivals Radio Awards</i> Grand Jury

HOT 102.7FM's Lloyd Madurai Reappointed to New York Festivals Radio Awards Grand Jury

Media

Lloyd Madurai, Founder and Managing Director of HOT 102.7FM, has been reappointed to the prestigious Grand Jury of the New York Festivals Radio Awards, one of the world's most influential judging panels in audio storytelling.

South African-Founded Digital Platform Parent Sense Chosen for Global Healthtech Fellowship

South African-Founded Digital Platform Parent Sense Chosen for Global Healthtech Fellowship

Publicity

Parent Sense, the parenting technology platform founded by South African parenting expert Meg Faure, has been selected to participate in the 2026 Innovation Hub Fellowship at the Thrive Center at Georgetown University in Washington, DC. 

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