Securing your brand is a C-suite challenge

Securing your brand is a C-suite challenge

Marketing

Brand value can be compromised in a matter of minutes and negatively impact the brand and company, says Paula Sartini, founder and CEO at BrandQuantum. Sartini says that, as such, brand security is an issue that needs constant attention from many departments — including the C-suite — to minimise possible reputational damage.

 
Securing your brand value
brand security strategies
how to secure brand value
brand security solutions

Huawei's Open Advertising ID solution will offer personalised ads

Huawei's Open Advertising ID solution will offer personalised ads

Marketing

According to the team Huawei, over 20 million South Africans now use mobile devices, and with the increase in the use of these smartphones, most advertisers are now using mobile advertising solutions as they have a comparatively wider reach. With this in mind, the team explains the benefits of its Open Advertising ID (OAID) platform.

 
HUAWEI Open Advertising ID (OAID) solution
mobile advertising solutions 2020
What is Huawei OAID?

Three tips for responding to negative comments like a pro

Three tips for responding to negative comments like a pro

Social

Negative comments are never nice to receive — especially when they’re displayed online for the whole world to see. But, like any healthy relationship, communication is key and it should be no different with people who engage with your online content.

 
Negative social media comments
Respond to negative comments
Tips for dealing with negative comments

Three steps to identifying actionable metrics

Three steps to identifying actionable metrics

Marketing

Metrics are everywhere online. Thanks to digital, you can measure just about anything — reach, impressions, engagement, link clicks, bounce rate and much more. But how do you know which metrics really matter and which ones are only there to make you look good?

 
Identifying actionable metrics
avoid vanity metrics
understanding metrics

Barcroft Studios acquired by Future plc

Barcroft Studios acquired by Future plc

Media

Barcroft Studios, an award-winning United Kingdom factual TV and digital video production company, has announced its 100% acquisition by Future plc. The agreement was made with the global multi-platform media company for a total consideration of £23.5-million in a combination of cash and shares.

 
Barcroft Studios acquired by Future plc
Future plc new acquirement 2019
Barcraoft Studios UK acquisition

How Black Twitter can work for your brand

How Black Twitter can work for your brand

Social

Black Twitter has become a strong community that some brands like Nando’s, Rocomamas and Chicken Licken successfully engage in. But since Twitter can sometimes be unforgiving, many brands are afraid to play in that space. media update’s Nakedi Phala takes you through the streets of Black Twitter and how brands can participate in the community.

 
SA Black Twitter
Social branding
Target audience

Why your company should do its own marketing

Why your company should do its own marketing

Marketing

Research conducted by Firejuice among entrepreneurs shows that only 24% of businesses do marketing internally, while the other 76% don't employ a marketing person for the business, says marketing consultant and founder of Firejuice Bernard Jansen. He says that small to medium businesses will benefit from managing their marketing.

 
Brand marketing 2019
make your own marketing
how to do your own marketing
benefits of in-house marketing

Hippo.co.za updates its identity with new campaign

Hippo.co.za updates its identity with new campaign

Marketing

Hippo.co.za has evolved its new identity, which was launched in 2018, through its latest campaign that kicked off in November. The 2018 relaunched Hippo stood between consumers and their poor decisions, but the 2019 Hippo aims to become each person's inner voice.

 
Hippo.co.za campaign 2019
Hippo.co.za brand refresh
Inner Hippo voice campaign 2019

SEACOM partners with Raxio data centre to boost connectivity solutions

SEACOM partners with Raxio data centre to boost connectivity solutions

Marketing

SEACOM, a leading Pan-African service provider, has announced its planned partnership with Raxio Data Centre Ltd, Uganda's first carrier-neutral, enterprise-grade data centre that is scheduled to launch in 2020.

 
SEACOM partners with Raxio data centre
Raxio Data Centre Ltd launch date
Enterprise connectivity solutions in Uganda 2019

2019 <i>AfricaCom Awards</i> winners announced

2019 AfricaCom Awards winners announced

Marketing

The AfricaCom Awards ceremony aims to recognise the technology, media and telecommunications industry elite. The awards, much like AfricaCom itself, have continued to grow in number and influence. This year introduced new awards that recognises top women in innovation in Africa, as well as government leadership.

 
AfricaCom Awards winners 2019
AfricaCom introduces new awards
new awards at AfricaCom 2019
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