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<i>Winning Loyalty Conference</i> set to delve into earning customer loyalty

Winning Loyalty Conference set to delve into earning customer loyalty

Marketing
Everyone would like to know which components of the loyalty marketing mix really make a difference and this is the central theme of the Winning Loyalty Conference to be honsted at the Bryanston Country Club on Thursday 1 March.
 
Winning Loyalty Conference
Marketing Mix

<i>2018 Marketing Disruption Conference</i> to tackle industry change

2018 Marketing Disruption Conference to tackle industry change

Marketing
Change is the byword for the market today. From artificial intelligence to social media to mass adoption, the industries that marketers serve are being disrupted. The 2018 Marketing Disrupting Conference tackles these issues.
 
marketing disruption
2018 marketing disruption conference
marketing mix

Dark days for e-commerce

Dark days for e-commerce

Marketing
Dan Matthews, technical architect at Episerver, has been announced as one of the speakers at the Integrated Marketing Communication (IMC) Conference 2018 to be held at Vodaworld on 8 Feb. He shares his insights on e-commerce and inbound marketing.
 
e-commerce
Black Friday
cloud computing

Omnichannel is the new normal in 2018

Omnichannel is the new normal in 2018

Marketing
As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points. No purchasing decision is too small and omnichannel marketing is the new normal in 2018, says Jainita Khatri, managing director of Prana Business Consulting.
 
onmichannel marketing
mobile integration
voice commands
personalisation

BLOG: Three reasons amaSocial is essential for reputation management

BLOG: Three reasons amaSocial is essential for reputation management

Social
Public relations is all about reputation, whether that means building a company’s standing, managing its image, or protecting its brands from damage. Social media tracking service amaSocial can be a vital tool in managing reputation on social media.
 
amaSocial
reputation management
public relations
social media tracking

South Africa boasts its first Business School to accept Bitcoin payments

South Africa boasts its first Business School to accept Bitcoin payments

Marketing
Tertiary institutions have to continuously innovate to enable their students to thrive in an artificially intelligent, digital world. Creative thinking is the most critical business skill (especially at management level) as it will be one of the last things that robots can - and may never be able to - do.
 
Red & Yellow
Bitcoin

Unlock opportunities with data-driven services

Unlock opportunities with data-driven services

Marketing
While data is an indispensable part of the business environment, many organisations are still not harnessing its potential. Kelly Preston, data analytics manager at SilverBridge, believes that data-driven services will empower insurers to do so, thereby addressing customer needs more effectively.
 
data-driven services
big data

Clover’s CSI  success in 2017

Clover’s CSI success in 2017

Publicity
As we look at the year that was, one may feel as if 2017 was a bit of a mixed bag. South Africa had many great successes during the year, especially in the sporting arena from the likes of Chad le Clos and Luvo Manyonga. But what about corporate social investment (CSI)?
 
Clover
Mama Afrika Project
CSI

Five key trends that will shape convenience retail in 2018

Five key trends that will shape convenience retail in 2018

Marketing
With the continued growth of the convienience retail sector, organisations such as the National Association of Convienience Stores (NACS) are employing the expertise of convienience and fuel retailing industry professionals from around the world to discuss international best practice on key trends and developments, and to rate the 'Best in Class' international retailers.
 
Convenience shopping
retail trends

IAB SA announces 2018 <i>Bookmarks</i> Jury President & Jury Chairs

IAB SA announces 2018 Bookmarks Jury President & Jury Chairs

Marketing
The IAB SA announced the names of the Jury President and Jury Chairs for the 10th annual Bookmark Awards, due to be announced on 1 March in Johannesburg.
 
IAB SA
Bookmarks 2018
IAB Digital Summit
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