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PAMRO's key insights into the 2017 <i>PAMRO All Africa Media Research Conference</i>

PAMRO's key insights into the 2017 PAMRO All Africa Media Research Conference

Media
The claim that 'content is king' has been around ever since Bill Gates predicted the role that content would play in the developing Internet back in 1996, says the team at PAMRO.
 
PAMRO
All Africa Media Research Conference
Content is king
Media conference 2017

Ask Afrika unpacks their Kasi Star Brands benchmark findings

Ask Afrika unpacks their Kasi Star Brands benchmark findings

Marketing
Independent market research company, Ask Afrika, has explored the findings of their annual benchmark of brands that enjoy the most loyalty from township consumers – Kasi Star Brands. The event was a combined insights conference which also alluded to the results of Ask Afrika’s Youth Brands survey for 2016/2017, which are yet to be released.
 
Ask Afrika
Kasi Star Brands
market research
Youth Brands
township consumers
Target Group Index

Egg Films' Terence Neale takes home a <i>Grand Prix</i> at <i>Cannes Lions</i>

Egg Films' Terence Neale takes home a Grand Prix at Cannes Lions

Marketing
Egg Films’ director, Terence Neale, has become the first South African director to win a Grand Prix at the 2017 Cannes Lions International Festival of Creativity.
 
Cannes Lions 2017
South African directors
Terence Neale
Egg Films

How to boost South Africa’s image on social media – Hashtag SA’s advice

How to boost South Africa’s image on social media – Hashtag SA’s advice

Social
South Africa’s true image is not shining through on social media, says Conrad Travis David, MD of Hashtag South Africa. Brands, business and government has much to gain from helping to change the negative sentiment around South Africa’s image online – and it will take everyone’s help.
 
Hashtag SA
Social media South Africa
Hashtag South Africa
Conrad Travis David

Struggling retailers are behind the curve on customer experience strategy

Struggling retailers are behind the curve on customer experience strategy

Marketing
With the rapid increase in the range and availability of data that inform business strategy, the role of 'customer experience executive' has been gaining prominence and traction since about 2014, says Debbie Goodman-Bhyat, CEO of Jack Hammer.
 
Jackhammer South Africa
Retail marketing
Customer experience strategy
Marketing South Africa

Ticket sales are open for the 2017 <i>APEX Awards</i>

Ticket sales are open for the 2017 APEX Awards

Marketing
The Association for Communication and Advertising (ACA) announced that ticket sales are open for the two 2017 APEX Awards events being held on Thursday, 6 July at The Galleria, Sandton.
 
APEX Awards 2017
The Association for Communication and Advertising
Marketing awards

Five ways for brands to win with diversity and gender bias

Five ways for brands to win with diversity and gender bias

Marketing
In today’s cultural climate, it’s not a question of whether brands will contribute to important social conversations, but when and how, says Laura Tarbox, strategic director of cultural insight at Kantar Added Value.
 
Kantar Added Value
Brand marketing strategies South Africa
South African marketing 2017

Pick n Pay <i>Knysna Oyster Festival</i>  lists top 10 reasons to attend this winter

Pick n Pay Knysna Oyster Festival lists top 10 reasons to attend this winter

Media
Knysna Tourism has confirmed that the recent fires will not stop the return of the annual Pick n Pay Knysna Oyster Festival. Visitors will have the opportunity to contribute to the relief fund, however, one of the best ways to support the regrowth of the region is to continue to visit and to support tourism and local businesses.
 
Pick n Pay Knysna Oyster Festival 2017
Festival line-up
Festival event 2017
Pick n Pay events

Fake news: communications industry destroyer or disruptor?

Fake news: communications industry destroyer or disruptor?

Publicity
The team at Clockwork Media unpack how the influence of fake news has played a controversial role in the outcome of the United States elections, Brexit, and even in the politics of our own country, with a United Kingdom-based PR company working around the clock to save the image of one of the most vilified and politically influential families in South Africa.
 
Clockwork Media
Fake news influence
Communications industry

How unlocking big data with data visualisation benefits marketers

How unlocking big data with data visualisation benefits marketers

Marketing
Many marketers still struggle to turn data into insights that are easy to digest and activate across the business, says Richard Mullins, director at Acceleration Middle East and Africa.
 
Acceleration Middle East and Africa
Data visualisation
Marketing strategies South Africa
South African marketing
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