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Shrugging Off Tariffs: The Strategy Behind SA's Record Agricultural Exports
Venelize de Lange from media update unpacks how SA's record agricultural exports (despite declining US demand) highlight the importance of adaptive strategy, audience insight and diversified market positioning.
ChatGPT Enters the Ad Game: Everything Marketers Need to Know
Venelize de Lange from media update breaks down how ChatGPT is introducing advertisements, shifting from search to conversation-led brand discovery, and what this means for marketers and AI-driven marketing strategies.
How AXE's 'Grab the Sweet!' Sparked Buzz Beyond the Billboard
Venelize de Lange from media update explores how AXE turned a bus stop into a playful experiential campaign, highlighting what brands can learn about engaging Gen Z through interactive OOH.
Tech on Trial: Redefining Responsibility in the Age of Digital Addiction
Venelize de Lange from media update unpacks Meta and Google's recent lawsuit, examining concerns about addictive platform designs and what tighter algorithm regulation could mean for audience growth strategies, ethical amplification and the future of digital publishing.
Die Papier Promises a Fresh Voice for Afrikaans Readers
The contemporary news ecosystem faces an era where many media outlets are pivoting away from print operations and shifting entirely toward digital platforms. However, Novus Media (part of JSE-listed Novus Holdings) is making a daring statement to reaffirm authority in the perseverance of print media, as considered by media update's Kiara Ferreira and Venelize de Lange.
Anti-Valentine's Day or Smart Brand Storytelling? The Case for Audience-First Campaigns
Venelize de Lange from media update considers how audience insight can guide Valentine's Day campaigns, showcasing why relevance and brand alignment matters more than simple participation in seasonal marketing.
The Confidence Quotient: Why Brands are Betting on Self-Esteem
Confidence is the word on everyone's lips — and brands are listening. Emma Mendes from media update explores the surge in confidence-driven marketing, what drives this trend and how brands can tap into its power to connect authentically with audiences.
Redefining Attention in the Creator Economy: A Q&A With Pieter Geyser — Part One
Venelize de Lange from media update spoke with Pieter Geyser about the future of media strategy, what drives ROI and how brands can harness creator content effectively.
From South Africa to Europe: The Strategy Behind Mr Price's R9-Billion NKD Acquisition
Venelize de Lange from media update examines Mr Price's R9.66-billion NKD acquisition, exploring what the retailer's European expansion reveals about scaling value brands, localisation and the growing role of data-led marketing execution.
The South African Freelancer Conundrum: How Much Do I Charge? — A 2026 Update
Venelize de Lange from media update unpacks how South African freelancers can navigate pricing in 2026, by looking at updated benchmarks, common mistakes and practical strategies for setting sustainable rates.
The Stephen King IT Factor: Mastering Narrative Power in PR
Stephen King's memoir, On Writing: A Memoir of the Craft, is a treasure trove of advice that goes beyond fiction. King's insights offer a roadmap for publicists and PR agents to craft articles that resonate with audiences — and boost visibility. Emma Mendes from media update shares tips to help you elevate your PR game utilising King's wisdom.
Balancing Global Scale and Local Insight: A Q&A With Koji Sekiguchi
What does successful brand leadership look like today? media update's Venelize de Lange chats to Koji Sekiguchi about the lessons he learnt from a global career in marketing leadership.
Violence, Desensitisation and the Media's New Reality
Venelize de Lange from media update looks at the growing normalisation of violence across mainstream media, considering how long term exposure is reshaping audience sensitivity and challenging traditional approaches to ethical reporting.
Joe Public has announced that it has been voted Most Balanced Creative Agency of the Decade at the inaugural SCOPEN Africa Decade Awards, held in Johannesburg on Tuesday, 24 February.
As brands compete for attention in increasingly crowded urban environments, Outdoor Network has continued to expand its portfolio of large-format iconic billboard sites in response to advertiser demand for high-impact visibility at scale.
South Africa's fastest-growing pet retailer has flipped the script — and the camera — creating the world's first television commercial filmed entirely by pets.
The Wildlife and Environment Society of South Africa (WESSA) and Century City Conference Centre have marked a milestone moment for the global meetings and events industry, as the Cape Town venue becomes the first conference centre in Africa and the Southern Hemisphere to achieve Green Key certification — earning an exceptional 100% audit score in its first year of assessment.
PR Worx has been ranked the number one public relations agency in South Africa for 2026 following an independent nationwide survey of 13 200 corporate clients.
Kantar, global marketing data and analytics business, has announced the appointment of Ndeye Diagne as its Chief Strategy and Transformation Officer, Middle East, Africa & Türkiye (MEA&T), effective Sunday, 1 March.
5FM has announced that the 2026 #5FMWarCryChamps, brought by Standard Bank, returns with R20 000 cash prizes per category and a live grand finale.
The JPMorganChase Corporate Challenge has announced that it is set to host 14 000 professionals in a celebration of teamwork, wellness and community impact. The 2026 edition of the annual event debuts with a refreshed look that aims to reflects its global reach.
METRO FM, a South African urban music station, has unveiled its apparel line, "Wear METRO FM". Launched on Wednesday, 25 February at 06:00, this moment has aimed to showcase the station's consistent commitment to South African culture and style.
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