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Answer Engine Optimisation: How to Prepare Your Marketing for the Chatbot Era
With AI chatbots and voice assistants now being the primary way people search, marketers need to adapt their content to stay visible. media update's Venelize de Lange explores Answer Engine Optimisation and how marketers can use it in a time where AI decides which answers audiences see.
Five Common PR Faux Pas and How to Avoid Them
PR slip-ups can happen to even the most experienced professionals. Venelize de Lange from media update unpacks five common PR faux pas and how to dodge them before they derail your next campaign.
Everything You Need to Know About Article Schema
Ever heard of article schema markup? Venelize de Lange from media update explains what it is and how it helps writers, from journalists to bloggers, stand out on Google and reach wider audiences.
Global Brand, Local Heart: Inside McDonald’s South Africa’s Marketing Strategy
From digital-first insights to ethical leadership, Venelize de Lange from media update unpacks how McDonald's South Africa blends global strategy with local storytelling to stay relevant, responsible and loved by fast-food fans nationwide.
As South Africa gears up for another Black Friday, Mathabo Sekhonyana, Marketing Specialist, has warned that consumer loyalty is vanishing fast.
The Mscsports Sports Quiz 2025 has raised over R 750 000 for various causes. As part of the proceeds, R 180 000 was donated to Hot Cares at the annual Hot Cares Teddython on Thursday, 30 October, a fitting finale to one of South Africa's most celebrated nights of sport and generosity.
Glynt (formerly Tractor Media Holdings) has announced the acquisition of loyalty aggregation app, Store (my) Cards, as part of its continued investment in building a smarter, more connected technology-led ecosystem.
Sun International CEO, Ulrik Bengtsson, has announced the appointment of Leslie Peters to the newly created position of Chief Technology and Product Officer (CTPO).
Thrive Initiative tackles bullying in South African schools through innovative new approach by empowering youth from Nyanga to transform schools and communities — one relationship at a time.
In an era where a single negative review can trend across social media platforms within hours, South African brands have discovered a harsh truth: exceptional products and clever marketing campaigns mean little if customer support fails to deliver.
BirdLife South Africa has embarked on a new season of field research, driven by Subaru Southern Africa, to reach remote tracking sites across the country. The project will help uncover the full migratory story of the European Roller, one of the most striking birds to visit South Africa each summer.
From Friday, 5 to Sunday, 7 December, the covered rooftop of Fourways Mall will transform into South Africa's go-to event for video gaming, technology, esports, geek culture and digital entertainment.
The highly anticipated newly reimagined Sesame Street has made its debut with a new season on Netflix on Monday, November 10. Sesame Street is an American children's educational television show from which South Africa's Takalani Sesame is adapted to be culturally relevant.
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