Having a post go viral on social media is far from overrated. It helps expose your account to a large number of users in a short time, which can generate follower growth and higher engagement. But what makes up a viral-worthy post? Joreke Kleynhans from media update breaks it down below.

Concentrix Corporation has announced its expansion in South Africa, including upgraded site facilities and initiatives that give back to local communities. The company's growth reflects its dedication to innovation, employee wellbeing and global Environmental, Social and Governance (ESG) goals. 

Primedia Outdoor has joined forces with the Johannesburg Roads Agency (JRA) as part of its proactive 'Traffic Signals Back-up Power' Initiative (TSBPI), an undertaking aimed at ensuring the continuous operation of traffic signals at key intersections throughout Johannesburg during power outages and loadshedding.

What makes one voice rise above the noise in the digisphere? In an age where anyone with a smartphone and an idea can become an influencer, what differentiates the truly influential from the countless voices fighting for attention? It's not fame, followers, or flashy campaigns, but rather a deeply ingrained psychological connection, says Murray Legg, Co-Founder of Webfluential.

inDrive has announced that its new community-focused initiative has given 14 spaza shops across Soweto a fresh new face in honour of Freedom Day. The project included store revamps and free WiFi for customers. 

In today's hyper-fragmented, choice-saturated marketplace, loyalty doesn't just happen, it's engineered. Consumers don't wake up feeling loyal. Loyalty is the cumulative result of smart brand design: showing up in the right moments, creating emotional significance and making repeat buying feel frictionless, says Melanie Campbell, Partner of Group Strategy at RAPT Creative. 

In honour of Freedom Day on Sunday, 27 April, Afrika Tikkun has reflected on its year of achievements in disability inclusion, while announcing plans to double its impact by 2026, underscoring that true freedom requires accessibility and equity for all citizens.

Reach For A Dream has announced the return of Slipper Day on Friday, 30 May, inviting South Africans to 'Do It For The Dreamers' by purchasing a R20 sticker, wearing their slippers and helping to fulfil the dreams of children facing life-threatening illnesses. Reach For A Dream says it's a simple yet powerful way to bring hope and joy to those who need it most.

Type Directors Club (TDC) has announced the winners of the TDC71 Competition. The global jury has awarded a total of 170 TDC71 Certificates of Typographic Excellence — 104 in Communication Design, 37 in Type Design and 29 in Lettering — to entrants from 26 countries.

5FM has announced the winners of the second annual 5FM War Cry Championship — powered by Standard Bank — during a final event at the SABC Broadcast Centre. Nick Hamman and the 5 Breakfast team had a live broadcast inviting delegates from the finalist schools into the studio, giving them a final chance to showcase and Ampli5 their war cries.